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At PURELUXE, we’re not about the gimmicks.

July 7, 2021 | Logan Simmons

We’re always on the lookout for interesting articles about the pet food industry or

We’re always on the lookout for interesting articles about the pet food industry or pets in general.  Recently, we came across an innovative pet food company that is using scented billboards of a sort to attract the attention of dogs.  Basically, these are scented signs placed down low in retail stores that dogs will sniff when they walk by and cause them to investigate.  Presumably, their pet parents will notice this, think that their dog is interested in the food and then purchase it.

Now, we’re always looking for innovative new marketing ideas, and this one is surely cute.  However, at PURELUXE, we’re all about being true to ourselves and being transparent.  As such, we know that dogs (and cats) love the scent and taste of our formulas because we’ve conducted laboratory tests showing that dogs and cats prefer our formulas over other brands in most cases – not because we scented up a sign.  We also made sure that our nutrition was holistic and can even help pets avoid and recover from certain medical conditions.  Just take a look at our customer testimonials.  In other words, the saying “the proof is in the pudding” is just the right fit for PURELUXE.  Learn more about our formulas at pureluxepetfood.com.

Source

-https://www.petfoodindustry.com/articles/10418-jinx-guerilla-markets-with-scented-billboards-for-dogs

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