This isn’t the news you want to hear from you pet’s food company.  This February, the United States Food and Drug Administration (FDA) issued a warning to a major dog chew manufacturer that it had 15 days to rectify a horrible situation at their factory (or explain why they need more time).  According to the […]

We all worry about our dogs when they’re not well, and something we hopefully won’t see is excessive thirst or urination (polyuria/polydispia or PU/PD).  According to experts, there are at least 25 reasons for this occurring.  We’d like to list some here and then discuss how you might prevent some of this in the first […]

When it comes to the world of dog food, there are experts, influencers and opinionated friends and family to be found all around.  They tell you to buy this and not that, and it seems like the smallest mistake might cause doom for our pet kids.  However, there’s a lot of false information out there.  […]

When you’ve got a new puppy, it just makes sense to feed them puppy food. However, going out and purchasing puppy food is a bit more complicated. Do you buy food that says “puppy” on the bag? Do you go for a food that is appropriate for “all life stages”? It’s just confusing. Luckily, the […]

According to the American Pet Products Association (APPA), about 70% of American households now have a pet of some kind.  Additionally, a good number of these households are welcoming pets for the first time or are returning to having pets after an absence.  At PURELUXE, we see this as great news not only from a […]

We’ve heard disturbing news that US federal regulators have ordered a major pet food manufacturer to halt the sale of its products after officials noted “grossly insanitary conditions” at its factory and pet food contaminated with bacteria such as salmonella.  Sadly, this kind of news is becoming more common along with recalls. Why is this […]

According to a recent review of pet insurance claims, the most common reasons for dog visits to the vet were everyday common conditions.  As such, it doesn’t seem that possible life ending emergencies such as cancer or orthopedic disease represent the majority of health problems that dogs face. Here are the top 10 reasons for […]

A recent article featuring the New York psychiatrist and TikToker Dr. Judith Joseph touches on one of the things we love most about our pets – how they help us with our mental health.  It’s true that we always need a companion at our side.  However, did you know that she believes that certain pets […]

Last week, we brought you the story of an ingredient in pet food that can be dangerous when consumed in too high of a quantity.  This week, we talk about another ingredient that might not be dangerous to our pets but does represent a danger to wildlife and the environment.  We’re talking about shark meat. […]

As pet parents, we might never think about copper being in our pet’s food, but, if you look at the list of ingredients in your pet’s food, you’ll likely find it.  At PURELUXE, we include trace amounts of copper in every dog and cat formula as it helps our pets make red blood cells and […]

It’s been a sad fact in the past that cats weren’t often treated as well as their dog counterparts.  Food expenditure per cat was often lower than that per dog, and us humans even saw cats as vermin from time to time.  Luckily, that’s beginning to change. All of us cat parents (and most dog […]

We’ve all seen the commercial.  A wolf is running thru a snow covered wood, and the narrator comes on and says that your dog has the heart of a wolf.  However, as beautiful and romantic a scene as it is, our dogs today live in a much different environment and have much different needs than […]

When a dog is weak, it’s often first noticed in their hind limbs regardless of the cause.  You might notice that it takes them some time to get up, might slide around or be reluctant to participate in exercise.  As a pet parent, we all wonder what we should do. As a rule, if the […]

A recent analysis by a commerce intelligence platform is finding out the worries and concerns that many pet patents have when it comes to their pet’s food, and one of their top concerns is digestive health. At PURELUXE, all of our formulas are built for the health and well-being of your dog and cat with […]

A miner from Canada, Shaun, found a puppy by the name of Sydney about 13 years ago.  Quickly, Shaun found out that Sydney was great at locating a ball underground and then figured that she could be trained to locate sulfide scents as well.  From there, Sydney became a prospector. Over the years, Sydney became […]

At PURELUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples. First of all, our manufacturer […]

All of us appreciate our circulatory system that allows blood to flow through the bodies of us and our dogs but do you think about the lymphatic system much?  The lymphatic system is full of a fluid called lymph that goes thru many parts of our bodies and cleans out the bad.  Some describe it […]

It’s a new year, and you might have goals for you and your pup to get into shape.  One trick that many athletics have used over the years is attaching kinesiology tape to various parts of their bodies which move with the skin and increase blood and lymph flow.  Overall, it increases circulation and improves […]

It’s not just us humans that are gaining weight during the pandemic.  According to a recent survey, 33% of pet parents reported weight gains in their pets during the pandemic.  More troubling, only 12% of pet parents were concerned about their pet’s weight during a vet visit, and 69% of pet parents acted surprised or […]

It’s that time of year when we reflect on what’s happened in the last year and welcome the new year.  Often times, this means gatherings, parties and, of course, fireworks.  However, as beautiful as fireworks are, they can pose difficulties for pets. One immediate step to take if you’ll be setting off your own fireworks […]

It’s an exciting time when a new puppy joins the family.  They bring so much joy but also a few challenges with them. Firstly, how do we house train them?  Truthfully, you need to start from the moment they come home.  Bring the puppy to the exact spot where you want them to relieve themselves […]

You all hear the horror stories. A dog or cat tries a new bag of food, and they can’t breathe 15 minutes later. A trip to the vet can sometimes save them, but, in other instances, it’s too late. What causes this? Often times, contaminants in your pet’s food can be to blame. In fact, […]

We all love the convenience of ordering something online and having it delivered to our door a few days later but are you one of the millions of pet parents that orders their pet’s food too?  According to an industry report, 55% of all pet food sales in the US will be online by 2025.  […]

Did you that the ASPCA and Petfinder.com founded November as “Adopt a Senior Pet” month?  It makes sense that we need to raise awareness about how wonderful a senior pet can be in your family’s home.  In fact, many senior pets aren’t that old at all.  They’re normally defined as just being 5 years of […]

It’s never fun to watch your dog throwing up.  Not only is it painful for the dog but it’s also a smelly mess.  One particular kind of vomit is from empty-stomach bile vomiting which literally occurs when your dog’s stomach is empty.  However, why would dog throw up when their stomach is empty? It turns […]

With all of the claims of one pet food being healthier than another, it’s important to take a look at the research from time to time to separate fact from fiction.  In that spirit, researchers from the Medical University of South Carolina in the US have taken look at advanced glycation end products (AGEs) that […]

All across the world, the ongoing pandemic and supply shortages make it difficult to find certain pet foods and other treats for our dogs and cats.  This has led pet parents to revaluate their pet’s food and often switch to other formulas or brands to cope.  However, in spite of the difficulty this causes, a […]

When it comes to pet foods, there are all sorts of experts and want-to-be experts that are ready to share their opinion on what’s the best food or what you MUST avoid and what you MUST buy.  However, many of these opinions are based on false assumptions.  Being a transparent company, we at PURELUXE thought […]

At a recent pet food forum, data was released stating that the use of premium dog food has increased dramatically over the past decade.  In fact, certain premium dog food brands have seen a more than 100% increase in their market share over the period when compared to budget brands.  Why is this? At PURELUXE, […]

The latest news out of the pet food world brings us another recall and one that you might not think would be a big deal.  A major pet food brand has detected higher than expected levels of vitamin D in their wet dog food which could lead to health problems such as kidney issues. We […]

According to a recent report, 6% of Americans are spending more on their pet’s food than they do on themselves.  Furthermore, 11% of Americans spend the same amount on their pet’s food as they do on human food.  It all seems to be a trend of increased spending on pets that’s occurred during the pandemic.  […]

Have you ever noticed your dog dragging their rear on the ground or trying to wipe it off on the grass?  If so, your dog likely is trying to relive the pressure and discomfort of overly full anal glands.  Basically, they can’t get everything they need to get out in a bowel movement. In these […]

Just like us humans, dogs can experience more health challenges as they age.  One of the issues that they can experience is dysbiosis where the balance of microbes in the gut can get out of balance and cause inflammation and digestive problems.  As such, diet becomes even more important in old age as these microbes […]

Pet food industry observers have noticed a trend from 2020 that seems to be continuing into this year.  Pet parents are increasingly concerned about having a healthy diet (such as fruits a vegetables) for themselves, and this is being passed onto their pets.  One clear example of this is the prevalence of pumpkin and squash […]

We all want the best health outcomes for our pets so any talk of disease can send a chill down our spines.  In the case on the pancreas, which helps with digestion, it can become inflamed leading to pancreatitis.  You might first notice the condition if your dog begins to vomit, has a loss of […]

With all of the love that we give our dogs, we can often overfeed them which can lead to our best friends becoming overweight or obese.  In fact, studies have shown that many pet parents decide how much to feed their dogs by just guessing the weight of their dog.  Additionally, dogs can often convince […]

With so many pets being adopted during the COVID-19 pandemic (over 12 million in fact), there’s an ever increasing demand for pet food and treats.  This, combined with shortages and cost increases of pet food ingredients, has caused many popular foods and treats to disappear from shelves for extended periods.  In fact, the cost of […]

There’s bad news for raw pet food after 12 dogs have died and 45 have been sickened from severe liver disease in Australia.  After ruling out infections, canine leptospirosis, ehrlichiosus and aflatoxins, the source has been found to be tainted fresh and frozen meat from a specific source. At PURELUXE, we know how important a […]

A few months back, we took a look at how your dog’s diet can effect allergies and how important a healthy diet is.  We also told you about how PURELUXE eliminates fillers and certain protein sources that are known to cause allergies in some dogs.  This week, we’d like to take a deeper dive. Allergies […]

After the recent news of a condominium collapse near Miami, Florida USA, many have mourned the loss of life and have many questions as to why the tragedy occurred.  However, even as the likelihood of survivors dwindled, a sole dusty cat was found walking around the rubble.  It turns out that Binx the cat had […]

We’re always on the lookout for interesting articles about the pet food industry or pets in general.  Recently, we came across an innovative pet food company that is using scented billboards of a sort to attract the attention of dogs.  Basically, these are scented signs placed down low in retail stores that dogs will sniff […]

With so many of us hitting the road this summer, it’s important to think about your dog and if they’ll be travelling with you.  The truth is that you can travel with your dog with ease with a few helpful preparations. First, it’s important to make sure that your dog is fully up to date […]

In many parts of the word, the COVID-19 pandemic is winding down which means that many workers will be heading back to the office after a long period working from home.  Also, it means that many pets will be left home alone for the first time in their lives. During the pandemic, adoption rates for […]

A recent study by Kerry indicated that as many as 90% of pet parents read the labels on their pet’s food before they make a purchase. At PURELUXE, we know how important a good label is beyond just fulfilling a legal requirement. We’re proud to show you that fresh meat is our number one ingredient […]

Did you know that not every factory who makes pet food can ship outside of the USA? Furthermore, the USA is known to make the best pet food in the world but there is more to it than just reputation.  The factory must comply with each country’s rules and regulations for import.  Each country has […]

At PURELUXE Pet Food, we believe in having transparent and holistic foods along with choice for your pet’s individual needs.  That’s why offer turkey formulas for both dogs and cats in addition to our chicken, lamb and salmon formulas.   Why turkey?  It’s not just marketing.  Turkey offers good amounts of amino acids, calcium, potassium, […]

You look into their furry faces as they stare back at you.  Their cuteness overcomes you, and then they tip over a glass onto the floor.  They’ve broken the glass, but you still love your cat with the same love as you did before.  Then, suddenly, your dog jumps into your lap and licks your […]

In 2018 and 2019, the Food and Drug Administration released a report outlining that 150 dogs that had developed canine dilated cardiomyopathy (DCM), which is a heart condition, by which the 150 dogs were not typically a breed that gets this disease.  In this report, it was interpreted that these dogs’ conditions could be related […]

As you research pet foods, there are often a lot of miracle claims out there stating that this food or that formula can change your pet’s life.  There are also claims that commercial pet foods are unsafe and that you can only trust what you cook your pet in your own kitchen.  This brings up […]

At PURELUXE, we strive to have the best ingredients from all over the world, and that extends to the lamb that’s included in our formulas.  That’s why we went to the best sources in both Australia and New Zealand to make sure that we have the best deboned lamb and lamb meal available that’s also […]

It’s always a sad scene.  Your dog is sneezing and they’re constantly scratching an itch.  You know they’re uncomfortable but how do you help them? Although allergies in dogs is something complicated, and often needs to be addressed with a veterinarian, you can make good progress by providing your dog with the best food possible.  […]

There are a lot of buzz words out there in pet food marketing, and one of the more recent ones is the term “human grade”. But what makes pet food “human grade”? Is it even possible for pet food to be “human grade”? Is it just a buzz word? The Association of American Feed Control […]

PURELUXE prides itself in using some of the best ingredients available and this extends to our chicken.  We use fresh deboned chicken as well as chicken meal right here from the USA and not from anywhere else.  On top of that, our rigorous testing process, which you can see in our transparency reports, gives us […]

With all of the recent news about pet food and heart disease (or dilated cardiomyopathy (DCM), there’s reason for pet parents to be concerned. We all want our furry family members to have the best possible heath outcomes. That’s why PURELUXE is committed to providing the best ingredients that truly make a difference in your […]

For the second time this year, another major pet food company has issued a recall but this time for salmonella. That being said, it’s not for PURELUXE. According to the manufacturer of said pet food: “Pets with salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have […]

To answer this question, we need a little information on what chicory root really provides. “Consumption of FOS [Fructo-Oligio-Saccharide] from Chicory roots serves as a Prebiotics to support antipathogenic microbes in the large intestine. FOS acts by inhibiting pathogens and aiding in firm stool formation which helps overall gastrointestinal tract health.” – PURELUXE Website Ingredient […]

Well, it’s happened again. There’s another major pet food recall for 2021 but this time it’s for salmonella and listeria contamination in a top frozen raw dog food. Why is this a concern? Well, both of these contaminates can cause diarrhea, vomiting, fever and abdominal pain, and, even if you don’t see those symptoms, your […]

With quarantine still upon us, we might not get out as much as we’d like with our dogs. With this, how do we keep our dogs entertained and engaged in their lives? After reading a recent article in an industry publication, we at PURELUXE thought we’d share some ideas. Did you know that there are […]

When it comes to dog and cat foods, you see all sorts of mentions of real meat or fish, but what does “real” mean and where does it come from? Is it the best source?  “Real” is a marketing term used to try and differentiate brands.  In the end, it’s all “real” meat or fish.  […]

If you think about human foods, the nutrition facts listed on a package can be confusing enough. How do we know if it’s healthy or what those ingredients really mean? When it comes to pet food labels, it can become even more confusing as most of us are more clueless about pet food labels than […]

If you take a look at the dog and cat food market, you’ll note that meat is not the number one ingredient in many top foods.  Lesser quality foods often have corn or chicken or beef meal as their number one ingredient.  In fact, chicken and beef meal are statistically proven to be top allergens […]

So you might be saying to yourself: “I’ve been seeing promotions for PURELUXE but how do I know if it’s really the right food for my dog or cat?” We’ve got you. That’s why we make sure that our food formulas are placed in front of industry experts so they can tell you about PURELUXE’s […]

When we talk about Luxurious Results, what do we mean?  At PURELUXE, we know that seeing your pet healthy is important.  That’s why we make sure all of our formulas contain ingredients that improve the health of your pet’s eyes, skin, nails, coat and stool so that you and your furry family member feel the […]

It’s a scary thought. You buy your pet’s food only to find out later that it’s been recalled for having elevated levels of a deadly toxin. Sadly, this fear has become a reality for some. Just last month, another pet food company has been forced to recall a number of food varieties after 28 dogs […]

You probably see a lot of pet food companies out there. Why should you choose PureLUXE over someone else? Here are 3 reasons why: 1. All PureLUXE formulas are designed to be eaten by pets with general food sensitivities. We use low glycemic, gluten-free ingredients sourced without GMOs. In our dog formulas, we avoid the […]

You may have heard that pumpkin seeds help your dog’s digestive issues but there are so many more benefits to pumpkin seeds than that.  For that reason, PureLUXE includes pumpkin seeds in every formula we sell. To start with, it’s all about the vitamins.  Pumpkin seeds contain good amounts of fiber, zinc, vitamin E, vitamin […]

At PureLUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples. First of all, our manufacturer […]

In our pursuit to bring you the best ingredients from all of the world, while still making our formulas in the USA, we went south of the border to the Mexican desert in search of Yucca Schidigera extract.  Why Yucca?  Well, it supports anti-inflammatory processes in your pet’s connective tissues and even reduces indoor odors […]

Happy Thanksgiving from all of us at PureLUXE. We know that this year has been tough for many, and we want to thank all of you all not only for your support of PureLUXE but also for supporting your family and friends, including your furry family members, during these times.  We’re sure that all the […]

Did you know that all PureLUXE Pet Food formulas contain turmeric?  It’s all part of our Elite Nutrition combination of ingredients from all over the world.  That being said, what does turmeric really do for your furry family member? To start with, it has anti-inflammatory as well as anti-bacterial and anti-viral properties.  With this, your […]

You might have heard the cranberries can benefit us humans but did you know that they can help your dog too? Cranberries in dogs have strong antioxidants that fight free radicals in the body and help prevent infections. This contributes to a healthy urinary tract which is not something you want to have a problem […]

With COVID-19 still with us, we not only worry about our health but also how we’re going to get everyday essentials.  This extends to how we’ll get our pet’s food as well.  We ask ourselves: will my pet’s food be available when I go to the store or shop online?  Am I getting a good […]

We all hear big buzz words about nutrition supplements not only for us humans but also for our furry family members.  Are these words just meaningless advertising or do represent something more?  When it comes to omega-3 fatty acids, it’s very much the latter. At PureLUXE, we include omega-3 fatty acids in all of our […]

We’ve all seen the commercial.  The wolf is running in the wilderness, and there’s someone with a serious voice saying how your dog is really a wolf at heart.  The truth is that our dogs are not wolves, but instead fun loved, house dwelling modern pets.  They’re not out there hunting fresh game every day […]

Have you found yourself binge watching political shows on TV with your beloved fur buddy curled up next to you?  Did you ever think: Does Luna like a particular candidate for the way they look or the tone of their voice?  Maybe you’re like Pavlov, and you have the power to sway Luna to like […]

It’s a scary thought.  You buy your pet food only to find out later that it’s been recalled for having elevated levels of a deadly toxin.  However, this fear has become a reality for some. Earlier this month, three types of dog food sold at a national retailer were recalled for having elevated levels of […]