At a recent pet food forum, data was released stating that the use of premium dog food has increased dramatically over the past decade.  In fact, certain premium dog food brands have seen a more than 100% increase in their market share over the period when compared to budget brands.  Why is this? At PURELUXE, […]

The latest news out of the pet food world brings us another recall and one that you might not think would be a big deal.  A major pet food brand has detected higher than expected levels of vitamin D in their wet dog food which could lead to health problems such as kidney issues. We […]

According to a recent report, 6% of Americans are spending more on their pet’s food than they do on themselves.  Furthermore, 11% of Americans spend the same amount on their pet’s food as they do on human food.  It all seems to be a trend of increased spending on pets that’s occurred during the pandemic.  […]

Have you ever noticed your dog dragging their rear on the ground or trying to wipe it off on the grass?  If so, your dog likely is trying to relive the pressure and discomfort of overly full anal glands.  Basically, they can’t get everything they need to get out in a bowel movement. In these […]

Just like us humans, dogs can experience more health challenges as they age.  One of the issues that they can experience is dysbiosis where the balance of microbes in the gut can get out of balance and cause inflammation and digestive problems.  As such, diet becomes even more important in old age as these microbes […]

Pet food industry observers have noticed a trend from 2020 that seems to be continuing into this year.  Pet parents are increasingly concerned about having a healthy diet (such as fruits a vegetables) for themselves, and this is being passed onto their pets.  One clear example of this is the prevalence of pumpkin and squash […]

We all want the best health outcomes for our pets so any talk of disease can send a chill down our spines.  In the case on the pancreas, which helps with digestion, it can become inflamed leading to pancreatitis.  You might first notice the condition if your dog begins to vomit, has a loss of […]

With all of the love that we give our dogs, we can often overfeed them which can lead to our best friends becoming overweight or obese.  In fact, studies have shown that many pet parents decide how much to feed their dogs by just guessing the weight of their dog.  Additionally, dogs can often convince […]

With so many pets being adopted during the COVID-19 pandemic (over 12 million in fact), there’s an ever increasing demand for pet food and treats.  This, combined with shortages and cost increases of pet food ingredients, has caused many popular foods and treats to disappear from shelves for extended periods.  In fact, the cost of […]

There’s bad news for raw pet food after 12 dogs have died and 45 have been sickened from severe liver disease in Australia.  After ruling out infections, canine leptospirosis, ehrlichiosus and aflatoxins, the source has been found to be tainted fresh and frozen meat from a specific source. At PURELUXE, we know how important a […]

A few months back, we took a look at how your dog’s diet can effect allergies and how important a healthy diet is.  We also told you about how PURELUXE eliminates fillers and certain protein sources that are known to cause allergies in some dogs.  This week, we’d like to take a deeper dive. Allergies […]

After the recent news of a condominium collapse near Miami, Florida USA, many have mourned the loss of life and have many questions as to why the tragedy occurred.  However, even as the likelihood of survivors dwindled, a sole dusty cat was found walking around the rubble.  It turns out that Binx the cat had […]

We’re always on the lookout for interesting articles about the pet food industry or pets in general.  Recently, we came across an innovative pet food company that is using scented billboards of a sort to attract the attention of dogs.  Basically, these are scented signs placed down low in retail stores that dogs will sniff […]

With so many of us hitting the road this summer, it’s important to think about your dog and if they’ll be travelling with you.  The truth is that you can travel with your dog with ease with a few helpful preparations. First, it’s important to make sure that your dog is fully up to date […]

In many parts of the word, the COVID-19 pandemic is winding down which means that many workers will be heading back to the office after a long period working from home.  Also, it means that many pets will be left home alone for the first time in their lives. During the pandemic, adoption rates for […]

A recent study by Kerry indicated that as many as 90% of pet parents read the labels on their pet’s food before they make a purchase. At PURELUXE, we know how important a good label is beyond just fulfilling a legal requirement. We’re proud to show you that fresh meat is our number one ingredient […]

Did you know that not every factory who makes pet food can ship outside of the USA? Furthermore, the USA is known to make the best pet food in the world but there is more to it than just reputation.  The factory must comply with each country’s rules and regulations for import.  Each country has […]

At PURELUXE Pet Food, we believe in having transparent and holistic foods along with choice for your pet’s individual needs.  That’s why offer turkey formulas for both dogs and cats in addition to our chicken, lamb and salmon formulas.   Why turkey?  It’s not just marketing.  Turkey offers good amounts of amino acids, calcium, potassium, […]

You look into their furry faces as they stare back at you.  Their cuteness overcomes you, and then they tip over a glass onto the floor.  They’ve broken the glass, but you still love your cat with the same love as you did before.  Then, suddenly, your dog jumps into your lap and licks your […]

In 2018 and 2019, the Food and Drug Administration released a report outlining that 150 dogs that had developed canine dilated cardiomyopathy (DCM), which is a heart condition, by which the 150 dogs were not typically a breed that gets this disease.  In this report, it was interpreted that these dogs’ conditions could be related […]

As you research pet foods, there are often a lot of miracle claims out there stating that this food or that formula can change your pet’s life.  There are also claims that commercial pet foods are unsafe and that you can only trust what you cook your pet in your own kitchen.  This brings up […]

At PURELUXE, we strive to have the best ingredients from all over the world, and that extends to the lamb that’s included in our formulas.  That’s why we went to the best sources in both Australia and New Zealand to make sure that we have the best deboned lamb and lamb meal available that’s also […]

It’s always a sad scene.  Your dog is sneezing and they’re constantly scratching an itch.  You know they’re uncomfortable but how do you help them? Although allergies in dogs is something complicated, and often needs to be addressed with a veterinarian, you can make good progress by providing your dog with the best food possible.  […]

There are a lot of buzz words out there in pet food marketing, and one of the more recent ones is the term “human grade”. But what makes pet food “human grade”? Is it even possible for pet food to be “human grade”? Is it just a buzz word? The Association of American Feed Control […]

PURELUXE prides itself in using some of the best ingredients available and this extends to our chicken.  We use fresh deboned chicken as well as chicken meal right here from the USA and not from anywhere else.  On top of that, our rigorous testing process, which you can see in our transparency reports, gives us […]

With all of the recent news about pet food and heart disease (or dilated cardiomyopathy (DCM), there’s reason for pet parents to be concerned. We all want our furry family members to have the best possible heath outcomes. That’s why PURELUXE is committed to providing the best ingredients that truly make a difference in your […]

For the second time this year, another major pet food company has issued a recall but this time for salmonella. That being said, it’s not for PURELUXE. According to the manufacturer of said pet food: “Pets with salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have […]

To answer this question, we need a little information on what chicory root really provides. “Consumption of FOS [Fructo-Oligio-Saccharide] from Chicory roots serves as a Prebiotics to support antipathogenic microbes in the large intestine. FOS acts by inhibiting pathogens and aiding in firm stool formation which helps overall gastrointestinal tract health.” – PURELUXE Website Ingredient […]

Well, it’s happened again. There’s another major pet food recall for 2021 but this time it’s for salmonella and listeria contamination in a top frozen raw dog food. Why is this a concern? Well, both of these contaminates can cause diarrhea, vomiting, fever and abdominal pain, and, even if you don’t see those symptoms, your […]

With quarantine still upon us, we might not get out as much as we’d like with our dogs. With this, how do we keep our dogs entertained and engaged in their lives? After reading a recent article in an industry publication, we at PURELUXE thought we’d share some ideas. Did you know that there are […]

When it comes to dog and cat foods, you see all sorts of mentions of real meat or fish, but what does “real” mean and where does it come from? Is it the best source?  “Real” is a marketing term used to try and differentiate brands.  In the end, it’s all “real” meat or fish.  […]

If you think about human foods, the nutrition facts listed on a package can be confusing enough. How do we know if it’s healthy or what those ingredients really mean? When it comes to pet food labels, it can become even more confusing as most of us are more clueless about pet food labels than […]

If you take a look at the dog and cat food market, you’ll note that meat is not the number one ingredient in many top foods.  Lesser quality foods often have corn or chicken or beef meal as their number one ingredient.  In fact, chicken and beef meal are statistically proven to be top allergens […]

So you might be saying to yourself: “I’ve been seeing promotions for PURELUXE but how do I know if it’s really the right food for my dog or cat?” We’ve got you. That’s why we make sure that our food formulas are placed in front of industry experts so they can tell you about PURELUXE’s […]

When we talk about Luxurious Results, what do we mean?  At PURELUXE, we know that seeing your pet healthy is important.  That’s why we make sure all of our formulas contain ingredients that improve the health of your pet’s eyes, skin, nails, coat and stool so that you and your furry family member feel the […]

It’s a scary thought. You buy your pet’s food only to find out later that it’s been recalled for having elevated levels of a deadly toxin. Sadly, this fear has become a reality for some. Just last month, another pet food company has been forced to recall a number of food varieties after 28 dogs […]

You probably see a lot of pet food companies out there. Why should you choose PureLUXE over someone else? Here are 3 reasons why: 1. All PureLUXE formulas are designed to be eaten by pets with general food sensitivities. We use low glycemic, gluten-free ingredients sourced without GMOs. In our dog formulas, we avoid the […]

You may have heard that pumpkin seeds help your dog’s digestive issues but there are so many more benefits to pumpkin seeds than that.  For that reason, PureLUXE includes pumpkin seeds in every formula we sell. To start with, it’s all about the vitamins.  Pumpkin seeds contain good amounts of fiber, zinc, vitamin E, vitamin […]

At PureLUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples. First of all, our manufacturer […]

In our pursuit to bring you the best ingredients from all of the world, while still making our formulas in the USA, we went south of the border to the Mexican desert in search of Yucca Schidigera extract.  Why Yucca?  Well, it supports anti-inflammatory processes in your pet’s connective tissues and even reduces indoor odors […]

Happy Thanksgiving from all of us at PureLUXE. We know that this year has been tough for many, and we want to thank all of you all not only for your support of PureLUXE but also for supporting your family and friends, including your furry family members, during these times.  We’re sure that all the […]

Did you know that all PureLUXE Pet Food formulas contain turmeric?  It’s all part of our Elite Nutrition combination of ingredients from all over the world.  That being said, what does turmeric really do for your furry family member? To start with, it has anti-inflammatory as well as anti-bacterial and anti-viral properties.  With this, your […]

You might have heard the cranberries can benefit us humans but did you know that they can help your dog too? Cranberries in dogs have strong antioxidants that fight free radicals in the body and help prevent infections. This contributes to a healthy urinary tract which is not something you want to have a problem […]

With COVID-19 still with us, we not only worry about our health but also how we’re going to get everyday essentials.  This extends to how we’ll get our pet’s food as well.  We ask ourselves: will my pet’s food be available when I go to the store or shop online?  Am I getting a good […]

We all hear big buzz words about nutrition supplements not only for us humans but also for our furry family members.  Are these words just meaningless advertising or do represent something more?  When it comes to omega-3 fatty acids, it’s very much the latter. At PureLUXE, we include omega-3 fatty acids in all of our […]

We’ve all seen the commercial.  The wolf is running in the wilderness, and there’s someone with a serious voice saying how your dog is really a wolf at heart.  The truth is that our dogs are not wolves, but instead fun loved, house dwelling modern pets.  They’re not out there hunting fresh game every day […]

Have you found yourself binge watching political shows on TV with your beloved fur buddy curled up next to you?  Did you ever think: Does Luna like a particular candidate for the way they look or the tone of their voice?  Maybe you’re like Pavlov, and you have the power to sway Luna to like […]

It’s a scary thought.  You buy your pet food only to find out later that it’s been recalled for having elevated levels of a deadly toxin.  However, this fear has become a reality for some. Earlier this month, three types of dog food sold at a national retailer were recalled for having elevated levels of […]