Catering to your pet’s unique nutritional needs is crucial for their overall well-being. Here’s how to personalize your pet’s nutrition: Consider their life stage: Puppies and kittens require different nutrients than adult pets, while senior pets may need a low-protein, low-calorie diet. Choose breed-specific food: Certain breeds, like large dogs, need a diet rich in […]

As pet owners, we can make informed choices to reduce our pets’ environmental impact by opting for sustainable pet food options: Sustainable Protein Sources: Prioritize food with proteins from lower-impact sources like poultry, plant-based alternatives, or insect protein. Upcycled Ingredients: Embrace food that utilizes byproducts or waste from food production, reducing overall environmental impact. Recycled […]

Traveling with your feline companion can be a rewarding experience, but it’s essential to ensure their comfort and safety throughout the journey. Here’s a comprehensive guide to traveling with your cat: Choose the Right Carrier: Select a sturdy, spacious carrier that allows your cat to stand up, turn around, and lie down comfortably. Familiarize your […]

Enticing finicky felines to eat can be a challenge, but with a few adjustments, you can turn mealtime into a pleasurable experience. Here’s how to choose the best cat food for picky eaters: Consider Protein Sources: Cats are obligate carnivores, so a high-quality protein source should be the primary ingredient. Explore different protein options like […]

The best way to exercise your dog depends on their age, breed, health, and fitness level. However, there are some general tips that can help you ensure your dog is getting enough exercise: Aim for at least 30 minutes of moderate-intensity exercise per day, divided into two or more sessions. Choose activities that your dog enjoys […]

Urinary tract infections (UTIs) are common in cats and can cause discomfort and pain. To prevent UTIs in your feline friend, follow these simple tips: Ensure Ample Water Access: Provide constant access to clean, fresh water to encourage frequent urination and flush out bacteria.   2 Choose a High-Quality Diet: Opt for a cat food […]

How to avoid diabetes?  The best way for your dog to avoid diabetes is to: Maintain a healthy weight. Obesity is the biggest risk factor for diabetes in dogs. Feed a low-carbohydrate, high-protein diet. Carbohydrates are broken down into sugar, which can raise blood sugar levels. Protein helps to regulate blood sugar levels.  PURELUXE has fresh meat protein as […]

The best way to avoid obesity in your dog is to feed them a healthy diet and give them plenty of exercise. Here are some specific tips: Feed your dog measured meals twice a day. Avoid free-feeding, where you leave food out all day for your dog to eat whenever they want. This can lead to overeating and […]

To transition your cat to a new food, follow these steps over a period of 7-10 days: Mix 25% new food with 75% old food. Mix 50% new food with 50% old food. Mix 75% new food with 25% old food. Feed 100% new food. If your cat is hesitant to try the new food, […]

Limited ingredient dog food is a type of dog food that contains a small number of ingredients, typically a single source of protein and carbohydrates. This type of food is often marketed to dogs with sensitive stomachs or food allergies, but it can also be a good choice for all dogs. Here are some of […]

How do you choose the best senior dog food? Consider the following factors: Age and health: Senior dogs have different nutritional needs than younger dogs. Look for a food that is specifically formulated for senior dogs and that takes into account your dog’s individual health needs, such as kidney disease, arthritis, or dental problems. Calories: Senior dogs […]

Hypoallergenic dog food is food that is designed to be less likely to cause an allergic reaction in dogs. Food allergies are most common in young dogs and can cause a variety of symptoms, including itching, skin problems, digestive problems, and respiratory problems. There is no one-size-fits-all hypoallergenic dog food, as different dogs have different […]

Did you know that climate change is affecting the availability of feed grains for pet food?  Here are some reasons why: Rising temperatures: Heat stress can reduce crop yields and compromise grain quality. Drought: Droughts can also reduce crop yields and make it more difficult to grow feed grains. Extreme weather events: Extreme weather events, […]

On September 29, 2023, a United States District Court judge granted class certification in a class action lawsuit against a major pet food manufacturer over its prescription pet food. This means that the lawsuit can proceed on behalf of all pet owners who purchased the food in Illinois between 2018 and 2019. The lawsuit alleges […]

There is a common misconception that expensive dog food is always better than cheaper food. However, the price of dog food is not always indicative of its quality. Some more expensive foods just don’t meet the cut.  Here’s what to look for: The most important thing to consider when choosing a dog food is the […]

There are a number of potential benefits to feeding your pet grain-free food. These include: Improved digestion: Grains can be difficult for some dogs and cats to digest, and can lead to digestive problems such as bloating, gas, and diarrhea. Grain-free food is easier for most pets to digest, and may help to improve their […]

When it comes to choosing the best food for our beloved pets, pet owners are often faced with an array of options and ingredient lists that can be confusing. Among the many concerns pet owners have, the use of fillers and additives in pet food often tops the list. In this article, we’ll delve into […]

Allergies in dogs are a common concern for pet owners. While they can be triggered by various factors, one key consideration is the role of diet and dog food. Understanding the link between allergies and dog food is essential for keeping your furry friend healthy and comfortable. Common Allergens in Dog Food: Protein Sources: Many […]

Choosing the best dry cat food for your feline family member is essential for their health and well-being. Here are some steps to help you make an informed decision: Consult with your veterinarian and consider your cat’s health: Before making any dietary changes for your cat, it’s a good idea to consult your veterinarian. They […]

Feeding your dog a raw food diet, often referred to as a “raw diet” or “BARF” (Biologically Appropriate Raw Food), can be a controversial and complex topic. While some proponents of raw dog food argue that it can provide several potential benefits, there are also significant risks and challenges associated with this approach.  Advantages of […]

We’ve just gotten the data on what pet parents like you are searching for online when it comes to pet food.  According to NielsenIQ, the following search terms were at the top in 2022 in comparison to the prior year: 1.) Vegan/vegetarian (23.4% increase) 2.) Sustainable (51.6% increase) 3.) Plant-based (70.2% increase) 4.) Holistic (7.2% […]

As research into dog behavior as evolved over the years, we’re starting to notice dog behaviors that are very similar to us humans. For instance, have you noticed your dog trying to block the approach of another dog or person?  Perhaps they become agitated when someone approaches or attempts to intervene when you’re speaking with […]

With all of the recent natural disasters and extreme temperatures throughout the world, many are concerned about global warming and how it affects our daily lives.  At PURELUXE Pet Food, we know how important it is to create transparent and holistic pet food but we also know how important taking care of our planet is. […]

It can be a sad sight when a dog of any age stops eating but seeing it in an older dog is particularly concerning.  Is this some sort of terminal illness you might ask?  Let’s not get too alarmist just yet.  Here are some common reasons that your dog may have stopped eating: 1.) You’ve […]

All of us cat lovers know what much our cats love us but others might need some convincing.  Here are some subtle clues that a cat loves you very much: 1.) Affiliative behaviors -When cats feel threatened by someone, they often stare directly at them.  However, when they trust you, a cat will blink their […]

Many cat parents, and certainly many of those that don’t have cats, think that cats have ignored them in the past.  However, a recent study from French researchers puts that into doubt.  It was found that cats react to speech that’s directed at them – especially high pitched voices that we often use when speaking […]

We’ve all experienced it during mealtime.  Our dogs and cats won’t stop jumping on us or wining to get a taste of the food on the table.  Are they actually hungry or is it they just can’t resist? As pet parents, we know the importance of correct feeding portions and the harm that can be […]

Many of us think of our cats as expert hunters that could conquer all of the mice, rabbits and whatever else might be lurking in the neighborhood.  Therefore, if they seek out raw food, should we be feeding them raw food at home? A recent article spoke with Dr. Jennifer Coates from DodoVet and got […]

At PURELUXE Pet Food, we’re always looking for the best ingredients that can make a real difference in the life and health of your dogs and cats.  One of those ingredients is coconut oil.  You might have noticed it in the baking section of your local grocer (or as a supplement at your local pet […]

In the past couple of weeks, we heard the news that Pebbles, the world’s oldest dog, had died.  The Toy Fox Terrier was just five months short of her 23rd birthday. Her family stated: “It has been said, she has given us more than we have ever given her, and no statement could be truer,” […]

When it comes to feeding our dogs and cats, we often use a “cup” to measure out the food as per the food manufacturer’s guidelines.  That being said, have you taken a close look at the size of the cup you’re using? A recent article in a pet publication took a look at the sizes […]

When it comes allergies in our pets, we often don’t know where to find the culprit.  Is it from the environment they’re in?  Is it some sort of cream we’re putting on them?  Is it in their food?  Let’s take a look at one common irritant out there – mold. For most dogs, a small […]

We all know dogs love to eat any number of things they shouldn’t.  Sometimes it’s innocent but other times they can be chewing on something dangerous.  Here are 7 things that your dog should avoid: 1.) Chocolate -This can cause anemia and prevent your dog’s heart from delivering oxygen. 2.) Onions, chives and garlic -These […]

When it comes to our cats and dogs, we’re always wondering what they’re thinking.  Of course, there are all sorts of body sings from the tail to facial muscles.  However, today, let’s focus on those eyes.  Here are some common eye signs to look out for and their meanings in dogs: 1.) Soft Eye Contact.  […]

Some might call it a gift but most of us recognize dog poop in the house for what it is – a disgusting mess.  We wonder if it’s our dog’s bad behavior or if there is some sort of health problem.  Here are some common reasons why your adult dog might be pooping inside: 1.) […]

You might be in the market for a new food for your dog or cat (maybe even PURELUXE), but you’re not sure about what to look for.  Here are some quick tips as you begin shopping: 1.) Make sure you keep a photo or a record of the “guaranteed analytics” of each food that you’re […]

As our dogs get older, and even when they’re a little younger, arthritis can creep its way into your dog’s life and cause painful inflammation that interferes with movement.  Fortunately, it’s not fatal and can be treated to some extent. First of all, you need to know the warning signs.  Larger dogs and breeds are […]

Urinary tract infections (UTIs) are a sadly common occurrence in our dogs and cats (especially among females.).  It occurs when bacteria infects the urinary tract and, when it occurs, it causes painful symptoms.  Additionally, UTIs can be upper or lower depending on whether or not the kidneys themselves have been infected or if the bladder […]

Researchers in the United Kingdom have just published a study that analyzed the DNA of bacteria found in dog feces.  The analysis found the presence of E. coli and other bacterial strains that are resistant to common antibiotics like amoxicillin.  Additionally, the researchers found similar bacteria in human urinary tract infections in the study area […]

This isn’t the news you want to hear from you pet’s food company.  This February, the United States Food and Drug Administration (FDA) issued a warning to a major dog chew manufacturer that it had 15 days to rectify a horrible situation at their factory (or explain why they need more time).  According to the […]

We all worry about our dogs when they’re not well, and something we hopefully won’t see is excessive thirst or urination (polyuria/polydispia or PU/PD).  According to experts, there are at least 25 reasons for this occurring.  We’d like to list some here and then discuss how you might prevent some of this in the first […]

When it comes to the world of dog food, there are experts, influencers and opinionated friends and family to be found all around.  They tell you to buy this and not that, and it seems like the smallest mistake might cause doom for our pet kids.  However, there’s a lot of false information out there.  […]

When you’ve got a new puppy, it just makes sense to feed them puppy food. However, going out and purchasing puppy food is a bit more complicated. Do you buy food that says “puppy” on the bag? Do you go for a food that is appropriate for “all life stages”? It’s just confusing. Luckily, the […]

According to the American Pet Products Association (APPA), about 70% of American households now have a pet of some kind.  Additionally, a good number of these households are welcoming pets for the first time or are returning to having pets after an absence.  At PURELUXE, we see this as great news not only from a […]

We’ve heard disturbing news that US federal regulators have ordered a major pet food manufacturer to halt the sale of its products after officials noted “grossly insanitary conditions” at its factory and pet food contaminated with bacteria such as salmonella.  Sadly, this kind of news is becoming more common along with recalls. Why is this […]

According to a recent review of pet insurance claims, the most common reasons for dog visits to the vet were everyday common conditions.  As such, it doesn’t seem that possible life ending emergencies such as cancer or orthopedic disease represent the majority of health problems that dogs face. Here are the top 10 reasons for […]

A recent article featuring the New York psychiatrist and TikToker Dr. Judith Joseph touches on one of the things we love most about our pets – how they help us with our mental health.  It’s true that we always need a companion at our side.  However, did you know that she believes that certain pets […]

Last week, we brought you the story of an ingredient in pet food that can be dangerous when consumed in too high of a quantity.  This week, we talk about another ingredient that might not be dangerous to our pets but does represent a danger to wildlife and the environment.  We’re talking about shark meat. […]

As pet parents, we might never think about copper being in our pet’s food, but, if you look at the list of ingredients in your pet’s food, you’ll likely find it.  At PURELUXE, we include trace amounts of copper in every dog and cat formula as it helps our pets make red blood cells and […]

It’s been a sad fact in the past that cats weren’t often treated as well as their dog counterparts.  Food expenditure per cat was often lower than that per dog, and us humans even saw cats as vermin from time to time.  Luckily, that’s beginning to change. All of us cat parents (and most dog […]

We’ve all seen the commercial.  A wolf is running thru a snow covered wood, and the narrator comes on and says that your dog has the heart of a wolf.  However, as beautiful and romantic a scene as it is, our dogs today live in a much different environment and have much different needs than […]

When a dog is weak, it’s often first noticed in their hind limbs regardless of the cause.  You might notice that it takes them some time to get up, might slide around or be reluctant to participate in exercise.  As a pet parent, we all wonder what we should do. As a rule, if the […]

A recent analysis by a commerce intelligence platform is finding out the worries and concerns that many pet patents have when it comes to their pet’s food, and one of their top concerns is digestive health. At PURELUXE, all of our formulas are built for the health and well-being of your dog and cat with […]

A miner from Canada, Shaun, found a puppy by the name of Sydney about 13 years ago.  Quickly, Shaun found out that Sydney was great at locating a ball underground and then figured that she could be trained to locate sulfide scents as well.  From there, Sydney became a prospector. Over the years, Sydney became […]

At PURELUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples. First of all, our manufacturer […]

All of us appreciate our circulatory system that allows blood to flow through the bodies of us and our dogs but do you think about the lymphatic system much?  The lymphatic system is full of a fluid called lymph that goes thru many parts of our bodies and cleans out the bad.  Some describe it […]

It’s a new year, and you might have goals for you and your pup to get into shape.  One trick that many athletics have used over the years is attaching kinesiology tape to various parts of their bodies which move with the skin and increase blood and lymph flow.  Overall, it increases circulation and improves […]

It’s not just us humans that are gaining weight during the pandemic.  According to a recent survey, 33% of pet parents reported weight gains in their pets during the pandemic.  More troubling, only 12% of pet parents were concerned about their pet’s weight during a vet visit, and 69% of pet parents acted surprised or […]

It’s that time of year when we reflect on what’s happened in the last year and welcome the new year.  Often times, this means gatherings, parties and, of course, fireworks.  However, as beautiful as fireworks are, they can pose difficulties for pets. One immediate step to take if you’ll be setting off your own fireworks […]

It’s an exciting time when a new puppy joins the family.  They bring so much joy but also a few challenges with them. Firstly, how do we house train them?  Truthfully, you need to start from the moment they come home.  Bring the puppy to the exact spot where you want them to relieve themselves […]

You all hear the horror stories. A dog or cat tries a new bag of food, and they can’t breathe 15 minutes later. A trip to the vet can sometimes save them, but, in other instances, it’s too late. What causes this? Often times, contaminants in your pet’s food can be to blame. In fact, […]

We all love the convenience of ordering something online and having it delivered to our door a few days later but are you one of the millions of pet parents that orders their pet’s food too?  According to an industry report, 55% of all pet food sales in the US will be online by 2025.  […]

Did you that the ASPCA and Petfinder.com founded November as “Adopt a Senior Pet” month?  It makes sense that we need to raise awareness about how wonderful a senior pet can be in your family’s home.  In fact, many senior pets aren’t that old at all.  They’re normally defined as just being 5 years of […]

It’s never fun to watch your dog throwing up.  Not only is it painful for the dog but it’s also a smelly mess.  One particular kind of vomit is from empty-stomach bile vomiting which literally occurs when your dog’s stomach is empty.  However, why would dog throw up when their stomach is empty? It turns […]

With all of the claims of one pet food being healthier than another, it’s important to take a look at the research from time to time to separate fact from fiction.  In that spirit, researchers from the Medical University of South Carolina in the US have taken look at advanced glycation end products (AGEs) that […]

All across the world, the ongoing pandemic and supply shortages make it difficult to find certain pet foods and other treats for our dogs and cats.  This has led pet parents to revaluate their pet’s food and often switch to other formulas or brands to cope.  However, in spite of the difficulty this causes, a […]

When it comes to pet foods, there are all sorts of experts and want-to-be experts that are ready to share their opinion on what’s the best food or what you MUST avoid and what you MUST buy.  However, many of these opinions are based on false assumptions.  Being a transparent company, we at PURELUXE thought […]

At a recent pet food forum, data was released stating that the use of premium dog food has increased dramatically over the past decade.  In fact, certain premium dog food brands have seen a more than 100% increase in their market share over the period when compared to budget brands.  Why is this? At PURELUXE, […]

The latest news out of the pet food world brings us another recall and one that you might not think would be a big deal.  A major pet food brand has detected higher than expected levels of vitamin D in their wet dog food which could lead to health problems such as kidney issues. We […]

According to a recent report, 6% of Americans are spending more on their pet’s food than they do on themselves.  Furthermore, 11% of Americans spend the same amount on their pet’s food as they do on human food.  It all seems to be a trend of increased spending on pets that’s occurred during the pandemic.  […]

Have you ever noticed your dog dragging their rear on the ground or trying to wipe it off on the grass?  If so, your dog likely is trying to relive the pressure and discomfort of overly full anal glands.  Basically, they can’t get everything they need to get out in a bowel movement. In these […]

Just like us humans, dogs can experience more health challenges as they age.  One of the issues that they can experience is dysbiosis where the balance of microbes in the gut can get out of balance and cause inflammation and digestive problems.  As such, diet becomes even more important in old age as these microbes […]

Pet food industry observers have noticed a trend from 2020 that seems to be continuing into this year.  Pet parents are increasingly concerned about having a healthy diet (such as fruits a vegetables) for themselves, and this is being passed onto their pets.  One clear example of this is the prevalence of pumpkin and squash […]

We all want the best health outcomes for our pets so any talk of disease can send a chill down our spines.  In the case on the pancreas, which helps with digestion, it can become inflamed leading to pancreatitis.  You might first notice the condition if your dog begins to vomit, has a loss of […]

With all of the love that we give our dogs, we can often overfeed them which can lead to our best friends becoming overweight or obese.  In fact, studies have shown that many pet parents decide how much to feed their dogs by just guessing the weight of their dog.  Additionally, dogs can often convince […]

With so many pets being adopted during the COVID-19 pandemic (over 12 million in fact), there’s an ever increasing demand for pet food and treats.  This, combined with shortages and cost increases of pet food ingredients, has caused many popular foods and treats to disappear from shelves for extended periods.  In fact, the cost of […]

There’s bad news for raw pet food after 12 dogs have died and 45 have been sickened from severe liver disease in Australia.  After ruling out infections, canine leptospirosis, ehrlichiosus and aflatoxins, the source has been found to be tainted fresh and frozen meat from a specific source. At PURELUXE, we know how important a […]

A few months back, we took a look at how your dog’s diet can effect allergies and how important a healthy diet is.  We also told you about how PURELUXE eliminates fillers and certain protein sources that are known to cause allergies in some dogs.  This week, we’d like to take a deeper dive. Allergies […]

After the recent news of a condominium collapse near Miami, Florida USA, many have mourned the loss of life and have many questions as to why the tragedy occurred.  However, even as the likelihood of survivors dwindled, a sole dusty cat was found walking around the rubble.  It turns out that Binx the cat had […]

We’re always on the lookout for interesting articles about the pet food industry or pets in general.  Recently, we came across an innovative pet food company that is using scented billboards of a sort to attract the attention of dogs.  Basically, these are scented signs placed down low in retail stores that dogs will sniff […]

With so many of us hitting the road this summer, it’s important to think about your dog and if they’ll be travelling with you.  The truth is that you can travel with your dog with ease with a few helpful preparations. First, it’s important to make sure that your dog is fully up to date […]

In many parts of the word, the COVID-19 pandemic is winding down which means that many workers will be heading back to the office after a long period working from home.  Also, it means that many pets will be left home alone for the first time in their lives. During the pandemic, adoption rates for […]

A recent study by Kerry indicated that as many as 90% of pet parents read the labels on their pet’s food before they make a purchase. At PURELUXE, we know how important a good label is beyond just fulfilling a legal requirement. We’re proud to show you that fresh meat is our number one ingredient […]

Did you know that not every factory who makes pet food can ship outside of the USA? Furthermore, the USA is known to make the best pet food in the world but there is more to it than just reputation.  The factory must comply with each country’s rules and regulations for import.  Each country has […]

At PURELUXE Pet Food, we believe in having transparent and holistic foods along with choice for your pet’s individual needs.  That’s why offer turkey formulas for both dogs and cats in addition to our chicken, lamb and salmon formulas.   Why turkey?  It’s not just marketing.  Turkey offers good amounts of amino acids, calcium, potassium, […]

You look into their furry faces as they stare back at you.  Their cuteness overcomes you, and then they tip over a glass onto the floor.  They’ve broken the glass, but you still love your cat with the same love as you did before.  Then, suddenly, your dog jumps into your lap and licks your […]

In 2018 and 2019, the Food and Drug Administration released a report outlining that 150 dogs that had developed canine dilated cardiomyopathy (DCM), which is a heart condition, by which the 150 dogs were not typically a breed that gets this disease.  In this report, it was interpreted that these dogs’ conditions could be related […]

As you research pet foods, there are often a lot of miracle claims out there stating that this food or that formula can change your pet’s life.  There are also claims that commercial pet foods are unsafe and that you can only trust what you cook your pet in your own kitchen.  This brings up […]

At PURELUXE, we strive to have the best ingredients from all over the world, and that extends to the lamb that’s included in our formulas.  That’s why we went to the best sources in both Australia and New Zealand to make sure that we have the best deboned lamb and lamb meal available that’s also […]

It’s always a sad scene.  Your dog is sneezing and they’re constantly scratching an itch.  You know they’re uncomfortable but how do you help them? Although allergies in dogs is something complicated, and often needs to be addressed with a veterinarian, you can make good progress by providing your dog with the best food possible.  […]

There are a lot of buzz words out there in pet food marketing, and one of the more recent ones is the term “human grade”. But what makes pet food “human grade”? Is it even possible for pet food to be “human grade”? Is it just a buzz word? The Association of American Feed Control […]

PURELUXE prides itself in using some of the best ingredients available and this extends to our chicken.  We use fresh deboned chicken as well as chicken meal right here from the USA and not from anywhere else.  On top of that, our rigorous testing process, which you can see in our transparency reports, gives us […]

With all of the recent news about pet food and heart disease (or dilated cardiomyopathy (DCM), there’s reason for pet parents to be concerned. We all want our furry family members to have the best possible heath outcomes. That’s why PURELUXE is committed to providing the best ingredients that truly make a difference in your […]

For the second time this year, another major pet food company has issued a recall but this time for salmonella. That being said, it’s not for PURELUXE. According to the manufacturer of said pet food: “Pets with salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have […]

To answer this question, we need a little information on what chicory root really provides. “Consumption of FOS [Fructo-Oligio-Saccharide] from Chicory roots serves as a Prebiotics to support antipathogenic microbes in the large intestine. FOS acts by inhibiting pathogens and aiding in firm stool formation which helps overall gastrointestinal tract health.” – PURELUXE Website Ingredient […]

Well, it’s happened again. There’s another major pet food recall for 2021 but this time it’s for salmonella and listeria contamination in a top frozen raw dog food. Why is this a concern? Well, both of these contaminates can cause diarrhea, vomiting, fever and abdominal pain, and, even if you don’t see those symptoms, your […]

With quarantine still upon us, we might not get out as much as we’d like with our dogs. With this, how do we keep our dogs entertained and engaged in their lives? After reading a recent article in an industry publication, we at PURELUXE thought we’d share some ideas. Did you know that there are […]

When it comes to dog and cat foods, you see all sorts of mentions of real meat or fish, but what does “real” mean and where does it come from? Is it the best source?  “Real” is a marketing term used to try and differentiate brands.  In the end, it’s all “real” meat or fish.  […]

If you think about human foods, the nutrition facts listed on a package can be confusing enough. How do we know if it’s healthy or what those ingredients really mean? When it comes to pet food labels, it can become even more confusing as most of us are more clueless about pet food labels than […]

If you take a look at the dog and cat food market, you’ll note that meat is not the number one ingredient in many top foods.  Lesser quality foods often have corn or chicken or beef meal as their number one ingredient.  In fact, chicken and beef meal are statistically proven to be top allergens […]

So you might be saying to yourself: “I’ve been seeing promotions for PURELUXE but how do I know if it’s really the right food for my dog or cat?” We’ve got you. That’s why we make sure that our food formulas are placed in front of industry experts so they can tell you about PURELUXE’s […]

When we talk about Luxurious Results, what do we mean?  At PURELUXE, we know that seeing your pet healthy is important.  That’s why we make sure all of our formulas contain ingredients that improve the health of your pet’s eyes, skin, nails, coat and stool so that you and your furry family member feel the […]

It’s a scary thought. You buy your pet’s food only to find out later that it’s been recalled for having elevated levels of a deadly toxin. Sadly, this fear has become a reality for some. Just last month, another pet food company has been forced to recall a number of food varieties after 28 dogs […]

You probably see a lot of pet food companies out there. Why should you choose PureLUXE over someone else? Here are 3 reasons why: 1. All PureLUXE formulas are designed to be eaten by pets with general food sensitivities. We use low glycemic, gluten-free ingredients sourced without GMOs. In our dog formulas, we avoid the […]

You may have heard that pumpkin seeds help your dog’s digestive issues but there are so many more benefits to pumpkin seeds than that.  For that reason, PureLUXE includes pumpkin seeds in every formula we sell. To start with, it’s all about the vitamins.  Pumpkin seeds contain good amounts of fiber, zinc, vitamin E, vitamin […]

At PureLUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples. First of all, our manufacturer […]

In our pursuit to bring you the best ingredients from all of the world, while still making our formulas in the USA, we went south of the border to the Mexican desert in search of Yucca Schidigera extract.  Why Yucca?  Well, it supports anti-inflammatory processes in your pet’s connective tissues and even reduces indoor odors […]

Happy Thanksgiving from all of us at PureLUXE. We know that this year has been tough for many, and we want to thank all of you all not only for your support of PureLUXE but also for supporting your family and friends, including your furry family members, during these times.  We’re sure that all the […]

Did you know that all PureLUXE Pet Food formulas contain turmeric?  It’s all part of our Elite Nutrition combination of ingredients from all over the world.  That being said, what does turmeric really do for your furry family member? To start with, it has anti-inflammatory as well as anti-bacterial and anti-viral properties.  With this, your […]

You might have heard the cranberries can benefit us humans but did you know that they can help your dog too? Cranberries in dogs have strong antioxidants that fight free radicals in the body and help prevent infections. This contributes to a healthy urinary tract which is not something you want to have a problem […]

With COVID-19 still with us, we not only worry about our health but also how we’re going to get everyday essentials.  This extends to how we’ll get our pet’s food as well.  We ask ourselves: will my pet’s food be available when I go to the store or shop online?  Am I getting a good […]

We all hear big buzz words about nutrition supplements not only for us humans but also for our furry family members.  Are these words just meaningless advertising or do represent something more?  When it comes to omega-3 fatty acids, it’s very much the latter. At PureLUXE, we include omega-3 fatty acids in all of our […]

We’ve all seen the commercial.  The wolf is running in the wilderness, and there’s someone with a serious voice saying how your dog is really a wolf at heart.  The truth is that our dogs are not wolves, but instead fun loved, house dwelling modern pets.  They’re not out there hunting fresh game every day […]

Have you found yourself binge watching political shows on TV with your beloved fur buddy curled up next to you?  Did you ever think: Does Luna like a particular candidate for the way they look or the tone of their voice?  Maybe you’re like Pavlov, and you have the power to sway Luna to like […]

It’s a scary thought.  You buy your pet food only to find out later that it’s been recalled for having elevated levels of a deadly toxin.  However, this fear has become a reality for some. Earlier this month, three types of dog food sold at a national retailer were recalled for having elevated levels of […]