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Category: Cats

Could Lab-Grown Meat Fill Your Pet’s Bowl Next?

The future of pet food might be cooked up in a bioreactor. Cultivated pet food, made from real animal cells grown in a lab without harming any animals, is inching closer to reality. This technology mirrors the “clean meat” movement for humans. A small tissue sample is taken from an animal, and scientists multiply those […]

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Shrink Your Pet’s Carbon Pawprint

Our beloved pets can leave a surprisingly big environmental pawprint. Here’s how to reduce the carbon footprint of your pet’s food: Power Up Plants: Consider plant-based pet food for pets with suitable dietary needs. Plant protein sources generally have a lower environmental impact than meat. Choose Sustainable Proteins: If your pet needs meat, opt for […]

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Diving into the Bowl: High Protein, Grain-Free Cat Food

The world of cat food is brimming with options, and navigating the aisles can be overwhelming for pet parents. Recently, high-protein, grain-free formulas have been grabbing a lot of attention. But what’s behind this trend? Ancestral Appeal Cats are obligate carnivores, meaning their bodies are optimized to thrive on a meat-based diet. In the wild, […]

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Kitty Gut Health: Probiotics and Prebiotics in Cat Food

Just like us, cats have a complex gut microbiome teeming with bacteria, both good and bad. These microscopic residents play a vital role in digestion, immune function, and overall health. So, it’s no surprise that probiotics and prebiotics, superstars in the world of gut health, are finding their way into cat food bowls. Probiotics: The […]

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The Expanding Pet Food Market

The pet food market, valued at nearly $50 billion in the US alone, is expected to keep expanding. Here’s why: Pet parenthood on the rise: More people are treating their pets like family, leading them to spend more on premium and specialized dog food perceived as healthier. Humanization of pets: Consumers are increasingly interested in […]

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Gen Z and Pet Parenthood

Gen Z is really into their furry friends.  They’re embracing pet ownership with a vengeance, with a surge in pet ownership compared to previous generations. Here’s what sets them apart: Variety is key: While dogs and cats still reign supreme, Gen Z is more open to owning all sorts of pets, from rabbits and birds to […]

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The Rise of Clean Label Pet Food

Gone are the days of deciphering cryptic ingredient lists on your pet’s food bag. Today’s pet owners are demanding transparency and clean labels, mirroring the human “clean eating” movement. But what exactly is clean label pet food, and why is it trending? Demystifying the Dish: Clean label pet food prioritizes whole, recognizable ingredients you can […]

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Tailored Purrfectly: How Breed Can Influence Your Cat’s Food Choice

While all cats are undeniably adorable, their furry facades often mask distinct personalities and physical attributes. Just like designer suits wouldn’t fit a poodle the same way they fit a Great Dane, breed variations in cats extend to their dietary needs. Here’s how a cat’s breed can influence their ideal meal plan: Built for Size: […]

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The PURR Act: Streamlining Pet Food Regulations

The pet food industry faces a potential shakeup with the introduction of the Pet Uniform Regulatory Review (PURR) Act. This bipartisan legislation aims to modernize how pet food safety and labeling are overseen in the United States. Currently, a patchwork of state regulations exists, leading to inconsistencies and inefficiencies for manufacturers. The PURR Act proposes […]

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Demond for Premium Pet Food Surges

The US pet food market is witnessing a surge in demand for premium and specialized diets, driven by several key factors: Humanization of Pets: Pets are increasingly viewed as valued family members, leading owners to prioritize their well-being. This translates to a willingness to invest in higher quality food perceived as healthier. Health and Wellness […]

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More Sustainable Protein Options in Pet Food

When it comes to sustainable protein sources for your pet’s food, there are some interesting options that can be both good for your furry friend and the planet: Plant-Based Proteins: Peas, lentils, and chickpeas are excellent sources of plant-based protein for pets, requiring less land and water compared to traditional meat production. Insect Protein: Crickets, […]

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The environmental impact of wet pet food

Wet pet food packs a bigger environmental punch compared to dry kibble. Here’s why: Water Usage: Both require water, but wet food contains much more (think heavy cans or pouches). Ingredient Processing: Meat-based protein in wet food has a larger environmental footprint due to livestock farming’s resource usage (land, water, feed). Dry food often uses […]

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The Buzz on CBD: Should Your Pet Partake?

Cannabidiol (CBD) oil, derived from hemp, has garnered attention for its potential health benefits in humans. But can it do the same for your furry friend? The answer, unfortunately, isn’t straightforward. Promising Potential: Limited studies suggest CBD oil might alleviate anxiety, pain, and inflammation in pets. This could be helpful for pets with separation anxiety, […]

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Human-Grade Hype: Are These Ingredients Pawsome for Pets?

The allure of “human-grade” pet food draws many pet parents in, promising superior nutrition and a happier furball. But is it all marketing magic, or a genuine benefit for your canine or feline companion? The truth is that there isn’t any legal definition of “human-grade” ingredients in pet food.  That being said, if you hear […]

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From Kitten Frolics to Senior Snuggles: Tailoring Cat Food Across the Ages

Our feline companions aren’t one-size-fits-all when it comes to diet. Just like humans, their nutritional needs shift throughout their lives. Understanding these changes ensures your kitty thrives at every stage: Kitten Capers (0-12 months): Imagine tiny furballs fueled by boundless energy! Kittens require high-protein, high-calorie food for rapid growth and development. Look for kitten-specific formulas […]

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Tailoring the Diet: A Guide to Dog Food Across the Lifespan

Our canine companions deserve meals as unique as their personalities! Just like us, their nutritional needs evolve throughout life. Here’s how to ensure your pup thrives at every stage: Puppy Pranks (0-12 months): Imagine boundless energy packed in tiny paws! Growing pups need high-protein, high-calorie food for rapid development. Choose puppy-specific formulas rich in animal […]

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Cracking the pet food label

Cracking the Pet Food Code: Label Literacy Decoding pet food labels can feel like deciphering hieroglyphics. Here’s your cheat sheet: Decode Ingredients: Read the list from top down, first ingredients are most abundant. Prioritize recognizable protein sources (“chicken”) over vague terms (“poultry meal”). Know the Key Players: Protein, fat, fiber, and moisture are crucial. Look […]

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The truth on dog supplements

While dog food supplements can offer potential benefits, approaching them with caution is crucial. Here’s how: Consult your vet first: Discuss your dog’s individual needs and current diet before introducing any supplements. Some may interact with medications or existing health conditions. Understand the source: Research the supplement brand’s reputation and ensure they adhere to quality […]

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How do help your dog handle separation anxiety

Helping our furry friends cope with separation is all about understanding their needs and building their confidence. Here are some safe and positive tips: Tire them out: A pre-departure walk or playtime can burn off energy and reduce anxiety. A tired pup is a calmer pup! Create a cozy haven: Make their crate or designated […]

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How to help your dog handle bad weather

Helping your pup weather the storm: Loud noises and thunderstorms can be nerve-wracking for our furry friends. Here are some ways to ease their anxiety: Create a Calm Den: Cozy crate or enclosed space: Provide a quiet, sheltered haven, like a crate draped with a blanket or a tucked-away corner. Familiar comforts: Fill the space […]

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Why is my cat behaving badly?

Unraveling Mischief: Help Your Cat Behave: Decode the Meow: Watch body language like flattened ears or swishing tails. These can signal fear or stress, triggers for bad behavior. Address the Root: Is it boredom, lack of scratching options, or litter box woes? Identify the source to tackle the behavior effectively. Shower with Positive Reinforcement: Reward […]

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Bored Cat? What to do

Bored cats can become mischievous felines, so keeping them stimulated is key to a happy home. Here are some ideas to spark your cat’s playful spirit: Channel the Hunter: Wand Toys: Mimic prey movements with feather wands, fishing pole toys, or laser pointers. Watch those instincts kick in! Paper Towels: Crumple up paper balls or […]

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Unleashing Knowledge: Finding Dog Breed Restrictions

Many dog parents are wondering if their dog’s breed might be a problem where they live.  Here’s where to check to address your concerns: Local Government Website: Search your city/county government website for “animal control” or “pet ordinances.” Download or browse relevant documents about leash laws, breed restrictions, and permitted dog parks. Animal Control Contact: […]

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Demystifying Dinner: Why Ingredient Transparency Matters in Cat Food

For discerning cat parents, the “mystery meat” mantra just doesn’t cut it anymore. Today, transparency in cat food ingredients reigns supreme, driven by a desire for deeper understanding and better feline health. So, why is lifting the lid on food so crucial? Firstly, it’s about trust. Cat owners, like human diners, want to know what’s […]

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The Power of Functional Ingredients in Pet Food

Beyond Basic Bites: Functional Ingredients Power Up Pet Food Today’s pet owners are discerning chefs in the kitchen of their furry friends’ wellbeing. Gone are the days of generic kibble; a new wave of pet food boasts functional ingredients, offering targeted health benefits beyond basic nutrition. So, what’s driving this culinary revolution for our four-legged […]

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Top Tips for Dog Safety

Protecting Our Furry Family: Essential Tips for Dog Safety Our dogs bring boundless joy, but their safety is a top priority for every paw-parent. Here’s how to create a safe environment and prevent potential hazards: At Home: Dog-proof your space: Secure electrical cords, lock up medications and cleaning supplies, and block access to toxic plants. […]

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How to deal with rising pet costs

As we enter 2024, many pet parents are concerned about the rising costs associated with their best friend.  Here are some tips on how to mitigate these costs: Prioritize Prevention: Regular checkups & vaccinations catch issues early, saving on future treatments. Quality food & exercise boost immunity and reduce chronic ailments. Learn basic care (nail […]

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How to deal with dog behavior issues

Unmasking Mischief: Tackling Dog Behavioral Issues Doggie mishaps? Don’t despair! Understanding and addressing behavioral issues are key to a happy, harmonious home. Here’s how you can be a canine behavior whisperer: Identify the Root Cause: Is your pup anxious due to separation, lack of exercise, or loud noises? Bored behaviors like chewing or digging might […]

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Pet theft and what to do

Pet theft is becoming a concern as we move into 2024.  He are some ways to help prevent it: Microchip and ID Tags: Have your pet microchipped and ensure contact information is up-to-date. Attach a collar with ID tags displaying your name, phone number, and “microchipped” notice. Secure Your Home and Yard: Install sturdy fences […]

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Local regulations and pet parents

Local regulations can cause difficulty and concern for dog parents.  Here’s what to look out for: Leash laws: Varying leash requirements in parks, specific streets, or designated off-leash areas can be confusing. Breed restrictions: Bans on certain breeds or weight limits in specific housing, parks, or cities can be problematic for owners. Waste control: Fines […]

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How to deal with hairballs and digestive woes in cats

Here are some ways to help your feline friend tackle hairballs and digestive woes: Diet: High-fiber food: Choose options with natural fiber like pumpkin or psyllium husk to help move things along in their gut. Regular hydration: Wet food, water fountains, and broth toppers encourage water intake, aiding digestion and potentially reducing hairball formation. Moisten […]

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How to boost your cat’s dental health

  Brushing: Start early: Introduce teeth brushing as a kitten. Use cat-specific toothpaste (never human paste!) and a finger brush or soft toothbrush. Aim for daily: Ideally brush daily, but twice weekly is a good start. Focus on outer surfaces and avoid gums if your cat resists. Make it fun: Reward with treats and associate […]

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Hot Trends in Dog Food in 2023

High Quality Ingredients: Pet parents increasingly seek food with whole ingredients and minimal processing. Look for brands emphasizing real meat, fruits, and vegetables. Customized Diets: Personalized diets based on breed, age, and health concerns are gaining popularity. DNA testing even helps tailor nutrition to individual needs. Functional Ingredients: Dog food with added functional ingredients like […]

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Top Concerns of Cat Parents

Nutrition & Health: Providing high-quality food for complete nutrition, managing allergies, weight, and urinary issues. Safety & Ingredients: Avoiding artificial ingredients, preservatives, and contaminants, seeking natural, organic, and ethically sourced options. Palatability & Pickiness: Finding food their cats enjoy, experimenting with flavors, textures, and brands. Hairball & Digestion: Addressing hairballs and digestive problems with food […]

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How to avoid recalled pet food

Here are some steps you can take to protect your pet from recalled pet food: Stay informed: Regularly check for pet food recalls on the websites of the Food and Drug Administration (FDA) and the American Veterinary Medical Association (AVMA). You can also subscribe to email alerts from these organizations to be notified immediately of […]

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How to manage pet ownership costs

Owning a pet can bring immense joy and companionship, but it also comes with financial responsibilities. Here are some practical tips to help manage the costs of pet ownership: Choose wisely: Consider your lifestyle and budget when selecting a pet. Smaller pets typically require less food, grooming, and overall care compared to larger breeds. Adopt, […]

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Customize your pet’s diet

Catering to your pet’s unique nutritional needs is crucial for their overall well-being. Here’s how to personalize your pet’s nutrition: Consider their life stage: Puppies and kittens require different nutrients than adult pets, while senior pets may need a low-protein, low-calorie diet. Choose breed-specific food: Certain breeds, like large dogs, need a diet rich in […]

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How to choose sustainable pet food

As pet owners, we can make informed choices to reduce our pets’ environmental impact by opting for sustainable pet food options: Sustainable Protein Sources: Prioritize food with proteins from lower-impact sources like poultry, plant-based alternatives, or insect protein. Upcycled Ingredients: Embrace food that utilizes byproducts or waste from food production, reducing overall environmental impact. Recycled […]

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Traveling with your cat

Traveling with your feline companion can be a rewarding experience, but it’s essential to ensure their comfort and safety throughout the journey. Here’s a comprehensive guide to traveling with your cat: Choose the Right Carrier: Select a sturdy, spacious carrier that allows your cat to stand up, turn around, and lie down comfortably. Familiarize your […]

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Is your cat a picky eater?

Enticing finicky felines to eat can be a challenge, but with a few adjustments, you can turn mealtime into a pleasurable experience. Here’s how to choose the best cat food for picky eaters: Consider Protein Sources: Cats are obligate carnivores, so a high-quality protein source should be the primary ingredient. Explore different protein options like […]

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How to exercise your dog

The best way to exercise your dog depends on their age, breed, health, and fitness level. However, there are some general tips that can help you ensure your dog is getting enough exercise: Aim for at least 30 minutes of moderate-intensity exercise per day, divided into two or more sessions. Choose activities that your dog enjoys […]

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How to avoid UTIs in Cats

Urinary tract infections (UTIs) are common in cats and can cause discomfort and pain. To prevent UTIs in your feline friend, follow these simple tips: Ensure Ample Water Access: Provide constant access to clean, fresh water to encourage frequent urination and flush out bacteria.   2 Choose a High-Quality Diet: Opt for a cat food […]

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What to do about diabetes

How to avoid diabetes?  The best way for your dog to avoid diabetes is to: Maintain a healthy weight. Obesity is the biggest risk factor for diabetes in dogs. Feed a low-carbohydrate, high-protein diet. Carbohydrates are broken down into sugar, which can raise blood sugar levels. Protein helps to regulate blood sugar levels.  PURELUXE has fresh meat protein as […]

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How to avoid obesity in your dog

The best way to avoid obesity in your dog is to feed them a healthy diet and give them plenty of exercise. Here are some specific tips: Feed your dog measured meals twice a day. Avoid free-feeding, where you leave food out all day for your dog to eat whenever they want. This can lead to overeating and […]

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Transitioning to a new cat food

To transition your cat to a new food, follow these steps over a period of 7-10 days: Mix 25% new food with 75% old food. Mix 50% new food with 50% old food. Mix 75% new food with 25% old food. Feed 100% new food. If your cat is hesitant to try the new food, […]

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Should you try limited ingredient dog food?

Limited ingredient dog food is a type of dog food that contains a small number of ingredients, typically a single source of protein and carbohydrates. This type of food is often marketed to dogs with sensitive stomachs or food allergies, but it can also be a good choice for all dogs. Here are some of […]

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How to Pick Senior Dog Food

How do you choose the best senior dog food? Consider the following factors: Age and health: Senior dogs have different nutritional needs than younger dogs. Look for a food that is specifically formulated for senior dogs and that takes into account your dog’s individual health needs, such as kidney disease, arthritis, or dental problems. Calories: Senior dogs […]

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Hypoallergenic Dog Food

Hypoallergenic dog food is food that is designed to be less likely to cause an allergic reaction in dogs. Food allergies are most common in young dogs and can cause a variety of symptoms, including itching, skin problems, digestive problems, and respiratory problems. There is no one-size-fits-all hypoallergenic dog food, as different dogs have different […]

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Grains and Climate Change

Did you know that climate change is affecting the availability of feed grains for pet food?  Here are some reasons why: Rising temperatures: Heat stress can reduce crop yields and compromise grain quality. Drought: Droughts can also reduce crop yields and make it more difficult to grow feed grains. Extreme weather events: Extreme weather events, […]

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False Advertising in Pet Food?

On September 29, 2023, a United States District Court judge granted class certification in a class action lawsuit against a major pet food manufacturer over its prescription pet food. This means that the lawsuit can proceed on behalf of all pet owners who purchased the food in Illinois between 2018 and 2019. The lawsuit alleges […]

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The Difference between Cheap and Expensive Pet Food

There is a common misconception that expensive dog food is always better than cheaper food. However, the price of dog food is not always indicative of its quality. Some more expensive foods just don’t meet the cut.  Here’s what to look for: The most important thing to consider when choosing a dog food is the […]

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What about grain free pet food?

There are a number of potential benefits to feeding your pet grain-free food. These include: Improved digestion: Grains can be difficult for some dogs and cats to digest, and can lead to digestive problems such as bloating, gas, and diarrhea. Grain-free food is easier for most pets to digest, and may help to improve their […]

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Additives and Fillers

When it comes to choosing the best food for our beloved pets, pet owners are often faced with an array of options and ingredient lists that can be confusing. Among the many concerns pet owners have, the use of fillers and additives in pet food often tops the list. In this article, we’ll delve into […]

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Allergies and Dog Food: Navigating a Common Canine Concern

Allergies in dogs are a common concern for pet owners. While they can be triggered by various factors, one key consideration is the role of diet and dog food. Understanding the link between allergies and dog food is essential for keeping your furry friend healthy and comfortable. Common Allergens in Dog Food: Protein Sources: Many […]

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Choosing the Best Dry Cat Food

Choosing the best dry cat food for your feline family member is essential for their health and well-being. Here are some steps to help you make an informed decision: Consult with your veterinarian and consider your cat’s health: Before making any dietary changes for your cat, it’s a good idea to consult your veterinarian. They […]

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The Ups and Downs of a Raw Diet

Feeding your dog a raw food diet, often referred to as a “raw diet” or “BARF” (Biologically Appropriate Raw Food), can be a controversial and complex topic. While some proponents of raw dog food argue that it can provide several potential benefits, there are also significant risks and challenges associated with this approach.  Advantages of […]

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What’s hot in pet food online?

We’ve just gotten the data on what pet parents like you are searching for online when it comes to pet food.  According to NielsenIQ, the following search terms were at the top in 2022 in comparison to the prior year: 1.) Vegan/vegetarian (23.4% increase) 2.) Sustainable (51.6% increase) 3.) Plant-based (70.2% increase) 4.) Holistic (7.2% […]

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Is my dog jealous?

As research into dog behavior as evolved over the years, we’re starting to notice dog behaviors that are very similar to us humans. For instance, have you noticed your dog trying to block the approach of another dog or person?  Perhaps they become agitated when someone approaches or attempts to intervene when you’re speaking with […]

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How PURELUXE Takes the Climate Seriously

With all of the recent natural disasters and extreme temperatures throughout the world, many are concerned about global warming and how it affects our daily lives.  At PURELUXE Pet Food, we know how important it is to create transparent and holistic pet food but we also know how important taking care of our planet is. […]

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Older Dog Not Eating?  What to do

It can be a sad sight when a dog of any age stops eating but seeing it in an older dog is particularly concerning.  Is this some sort of terminal illness you might ask?  Let’s not get too alarmist just yet.  Here are some common reasons that your dog may have stopped eating: 1.) You’ve […]

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Why our cats love us

All of us cat lovers know what much our cats love us but others might need some convincing.  Here are some subtle clues that a cat loves you very much: 1.) Affiliative behaviors -When cats feel threatened by someone, they often stare directly at them.  However, when they trust you, a cat will blink their […]

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Why does my dog lick their paws?

You might not notice it at first, but your dog probably licks their paws from time to time.  Have you ever thought that they’re licking too much?  It’s worth taking a glance since excessive paw licking can be linked to both physical and mental health issues – especially when the paws start to turn red. […]

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How hot is too hot?

With us now deep into summer, it’s time to think about how hot our dogs (and cats) should be getting when they’re outside.  According to the science, when it’s “too hot” for your dog can vary but, if you think it’s too hot, it’s often too hot for your dog.  That being said, here are […]

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Don’t always take the easy path with your dog.

When it comes to our busy lives, they certainly get busy.  Taking care of a dog (or any pet) on top of our other responsibilities can seem overwhelming.  As such, it can be tempting to take shortcuts with our dog’s care. Let’s take dog training.  Teaching our pups how to behave can be a time […]

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How to travel with your dog this summer.

Summer is upon us, and it’s time to plan your next vacation with your best friend.  However, as every dog parent knows, traveling with your dog presents some complication as not every destination will be dog friendly.  Here are some great destinations as well as modes of transport for your pooch: 1.) Dog Friendly Parks […]

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Why doesn’t my dog eat while I’m away?

If you feed your dog right before you leave for the day, you might be upset if you find that your dog hasn’t eaten the food by the time you return.  Unfortunately, this is more common than you might think.  However, the question remains: why? Dog behavioral experts have determined that stress is the main […]

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What’s behind the bark?

When it comes to dog barking, the truth is that it’s a normal behavior that serves as a form of communication. The real question is when we should be concerned about the communication.  Here are some common reasons for dog barking: 1.) Your dog is excited.  For instance, your dog might bark when you come […]

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Don’t forget to adopt them both

A viral TikToker shared a recent story about how they went to adopt a cat but then soon realized that they’d made a mistake and that they needed to go back to the shelter to adopt the cat’s brother too.  As you can imagine, a series of cute videos came about from reuniting Zero and […]

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Does your dog have separation anxiety?

We sometimes feel bad when we have to leave our best friend home alone.  However, some dogs can get more lonely than others, and special steps may need to be taken.  Here are some common signs of separation or isolation anxiety (SA or IA): One of the most common signs of SA or IA is […]

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Dog Obesity Rising more than Being Overweight

According to the Association for the Prevention of Pet Obesity, veterinarians have identified 59% of dogs as overweight or obese.  This figure has increased over the years but findings show that the percent of obese dogs increased by 3% between 2018 and 2022 while the percentage of overweight dogs remained steady during the same period. […]

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Are you ready to transition to PURELUXE?

Sometimes you’re tired of your pet’s poor quality food or their health necessitates a transition to something else.  However, this food transition can sometimes lead to loose stools or digestive upsets.  What can be done to mitigate this? A rule of thumb has always been that you should transition to a new food over one […]

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What causes canine seizures?

It’s something you don’t hope to see.  The activity between your dog’s brain cells becomes abnormal, and you see your dog loose consciousness, begin to shake and then urinate or defecate involuntarily.  You wonder what caused this and if anything can prevent it from happening in the future. The causes of seizures can vary but […]

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Does my dog have hip dysplasia?

Perhaps you’ve just gotten a puppy, and you notice that they have a bouncy walk.  Does that mean they could have hip dysplasia?  The truth is that many puppies can have a funny walk.  They’re just starting out in life after all.  That being said, if you notice the following symptoms, hip dysplasia could be […]

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How a New Dog and an Old Dog Can Say Hello

When it comes time to bring a new dog into a household with dogs already pleasant, we can have some apprehension.  Will the encounter go well or will a fight start?  Here are some tips on how to avoid conflict and how you can make the experience run more smoothly. First, exercise both the new […]

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Cat Dads Rule

It’s always been said that dogs are “man’s best friend” but could the same be said of cats?  Stereotypically, cats have been associated with women but new data suggests that this isn’t always the case.  According to a Nielsen study that looked at the 25 largest metro areas in the US, cat dads are more […]

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Is your dog eating too fast?

It’s great to see your dog eating without muss or fuss but can they be eating too quickly?  In some instances, dogs that eat too quickly can become ill if they inhale a good amount of air when they eat.  This can lead to a potentially fatal condition known as bloat.  In other instances, dogs […]

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Cat Missing for 9 Years Returns Home

A feel good story this week comes to us from Henrico County, Virginia USA where a cat missing for 9 years has finally returned home.  For years, Piper’s mother searched for her distinctive white-gloved fur baby with no luck. Finally, the county animal protection unit received a call from a concerned citizen about a stray […]

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Is my dog overweight?

It’s sad when we see a dog that’s struggling to walk or is out of breath due to their weight.  Like humans, dogs (and cats for that matter) can have serious health consequences from being overweight.  It also doesn’t help that many dogs will eat anything we give them. The best indicator of a dog […]

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The New World’s Oldest Dog

The Guinness Book of World Records has just certified a new world’s oldest dog, and his name is Bobi from a village in Portugal.  At 30 years, 266 days old as of February 1st, this Rafeiro do Alentejo breed (a livestock guardian dog) isn’t just the world’s oldest living dog – he’s actually the oldest […]

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I’ve ruled out allergies. Why is my pet’s skin still dry and scratchy?

When it comes to skin irritation in pets, we often think of allergens as the first culprit.  This can be good thinking because some ingredients, like certain meat meals, can cause allergic reactions.  In fact, PURELUXE makes sure to avoid ingredients that are known to cause these allergic reactions.  However, if you’ve ruled out allergies, […]

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Is your dog insisting on being hand fed?

When it comes to hand feeding, we often wonder if we should be doing it if our dog wants it.  We also might wonder why our dogs want it in the first place too.  Some of the reasons can be benign or can be more serious health concerns. When it comes to benign and easier […]

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Have you noticed your dog shivering?

If you’ve seen shivering in your dog, you might be wondering the cause.  The truth is that there are benign causes as well as causes that require more serious attention. The most obvious reason for shivering is due to them being cold.  You might be noticing it with your own body!  Simply bring them to […]

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Deadly fungi in cat food likely caused a disease outbreak in the UK

When it comes to buying pet food, we expect the food that we buy has been properly tested, is free from contaminants and is safe for our pets to eat.  However, researchers in the UK have identified 3 cat food brands, which were recalled in 2021, that contained the fungus mycotoxin which can cause any […]

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What’s up with Heterochromia (Different Colored Eyes) in Dogs?

It’s a beautiful and curious sight to see a dog that has two or more different eye colors.  This condition, known as heterochromia, it due to variations in the amount of melanin pigment in a dog’s iris.  This condition can be either inherited or acquired at some point. In the inherited scenario, certain genes are […]

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Did you dog eat turkey bones this holiday season?

When it comes to this time of year, we often favor a bird of some kind on our dinner tables.  This then entails the bones which we often give to our furry best friends.  However, do you know the dangers of these bones or has your dog ever eaten one whole?  Let’s take a look […]

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Merry Christmas from the PURELUXE Family

With 2022 coming to an end, it’s Christmastime and the Holidays.  We’re so thankful this year for your constant patronage, and we love helping you and your dogs and cats have the best health possible. So, as we go into 2023, let’s all remember what we’re thankful for and show it to those that we […]

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Holiday items to avoid with your pets

When it comes to the Holidays, we can all get so caught up in the preparations and celebrations that we sometimes forget the safety of our pets.  Here are some holiday items that your pet needs to steer clear of this Holiday season: 1.) Christmas Trees -It’s very easy for these to be knocked over […]

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Diabetes – What to do and how maybe to avoid it.

Perhaps you’ve seen some of the symptoms like your dog urinating uncontrollably in the house.  Diabetes (diabetes mellitus) is a serious problem, but there are some steps you can take to mitigate it and maybe even avoid it. Diabetes is defined by a persistent high level of blood glucose (hyperglycemia) and can be caused by […]

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Are cats really ignoring us? Do they deserve our love?

Many cat parents, and certainly many of those that don’t have cats, think that cats have ignored them in the past.  However, a recent study from French researchers puts that into doubt.  It was found that cats react to speech that’s directed at them – especially high pitched voices that we often use when speaking […]

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How to stop the begging?

We’ve all experienced it during mealtime.  Our dogs and cats won’t stop jumping on us or wining to get a taste of the food on the table.  Are they actually hungry or is it they just can’t resist? As pet parents, we know the importance of correct feeding portions and the harm that can be […]

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Should I be feeding raw to my cat?

Many of us think of our cats as expert hunters that could conquer all of the mice, rabbits and whatever else might be lurking in the neighborhood.  Therefore, if they seek out raw food, should we be feeding them raw food at home? A recent article spoke with Dr. Jennifer Coates from DodoVet and got […]

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The Coconut Super Food

At PURELUXE Pet Food, we’re always looking for the best ingredients that can make a real difference in the life and health of your dogs and cats.  One of those ingredients is coconut oil.  You might have noticed it in the baking section of your local grocer (or as a supplement at your local pet […]

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Do you know what’s in a cup of food?

When it comes to feeding our dogs and cats, we often use a “cup” to measure out the food as per the food manufacturer’s guidelines.  That being said, have you taken a close look at the size of the cup you’re using? A recent article in a pet publication took a look at the sizes […]

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What do do about mold allergies

When it comes allergies in our pets, we often don’t know where to find the culprit.  Is it from the environment they’re in?  Is it some sort of cream we’re putting on them?  Is it in their food?  Let’s take a look at one common irritant out there – mold. For most dogs, a small […]

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What Not to Eat! – Dog Edition

We all know dogs love to eat any number of things they shouldn’t.  Sometimes it’s innocent but other times they can be chewing on something dangerous.  Here are 7 things that your dog should avoid: 1.) Chocolate -This can cause anemia and prevent your dog’s heart from delivering oxygen. 2.) Onions, chives and garlic -These […]

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A Guide to Dog Eye Expressions.  What do they mean?

When it comes to our cats and dogs, we’re always wondering what they’re thinking.  Of course, there are all sorts of body sings from the tail to facial muscles.  However, today, let’s focus on those eyes.  Here are some common eye signs to look out for and their meanings in dogs: 1.) Soft Eye Contact.  […]

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Dog Poop in the House?  What to do

Some might call it a gift but most of us recognize dog poop in the house for what it is – a disgusting mess.  We wonder if it’s our dog’s bad behavior or if there is some sort of health problem.  Here are some common reasons why your adult dog might be pooping inside: 1.) […]

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Ready for some new food?

You might be in the market for a new food for your dog or cat (maybe even PURELUXE), but you’re not sure about what to look for.  Here are some quick tips as you begin shopping: 1.) Make sure you keep a photo or a record of the “guaranteed analytics” of each food that you’re […]

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Finding relief from arthritis

As our dogs get older, and even when they’re a little younger, arthritis can creep its way into your dog’s life and cause painful inflammation that interferes with movement.  Fortunately, it’s not fatal and can be treated to some extent. First of all, you need to know the warning signs.  Larger dogs and breeds are […]

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What you need to know about UTIs

Urinary tract infections (UTIs) are a sadly common occurrence in our dogs and cats (especially among females.).  It occurs when bacteria infects the urinary tract and, when it occurs, it causes painful symptoms.  Additionally, UTIs can be upper or lower depending on whether or not the kidneys themselves have been infected or if the bladder […]

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Raw Meat Dangers

Researchers in the United Kingdom have just published a study that analyzed the DNA of bacteria found in dog feces.  The analysis found the presence of E. coli and other bacterial strains that are resistant to common antibiotics like amoxicillin.  Additionally, the researchers found similar bacteria in human urinary tract infections in the study area […]

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Is my dog overweight?  What to do?

Sometimes you don’t notice it until someone else says that your dog (or cat) has gotten a little chubby.  After you get over the embarrassment, what do you do?  Feed less food?  Have them exercise more?  It can all be overwhelming.  That being said, there are some simple steps that you can take to get […]

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Help!  My dog has diarrhea.

Diarrhea is one of those messy things that we don’t like to talk about much.  Nevertheless, it can befall both us as well as our fur babies.  Luckily, there are some tips that can help alleviate it and identity why it occurred in the first place. One of the most common reasons for diarrhea in […]

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When do dogs stop growing?  How long should you feed puppy food?

Kids these days – they just don’t stop growing.  In fact, if you’re a dog parent, it can be hard to know when your pup will stop growing and when you should transition away from puppy food.  On average, dogs stop growing between 6 to 18 months.  However, some extra large breeds can continue to […]

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Dog Vomit.  What to do?

We never want to see our fur babies vomit.  First of all, it leaves something unsightly on our carpet, but, more importantly, it can mean that our dogs don’t feel well.  However, is it an emergency or something that can be managed at home? For our purposes, we’ll discuss acute vomiting instead of chronic vomiting […]

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How to keep your pet safe with Green Living.

We don’t often think of the invisible lurking in our homes and in our food, but many of the chemicals and additives that we use in everyday life can have long term health consequences.  However, there are a few helpful tips than can keep you and your pets safe. 1.) Use nontoxic and pet safe […]

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PURELUXE Pet Food’s Summer Checklist

Welcome to summer, and welcome to roadtrip fun for your dogs and cats (yes, they can travel too).  With a few simple tips, you and your fur babies can be ready for the road ahead.  Here are our top tips: 1.) Make sure you have enough food.  You never know if you’ll be able to […]

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Harsh Air Quality Effecting your Pets

When PURELUXE first started, one of our goals was to create dog and cat food for the modern city pet.  After all, most pets these days live in a modern home and in a city.  That being said, how does being a modern pet effect health? The truth is that there are a lot of […]

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Watch out for bloat.

It’s called gastric dilation-volvulus (GDV), and it’s one of the most dire health emergencies that a dog can experience.  However, it’s common name, bloat, often is not treated with the same level of seriousness.  Luckily, there are some preventative measures that pet parents can take, and warning signs can tell you when it’s time to […]

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How do you find the best dry dog food?

When it comes to dry foods for dogs (and cats too for that matter), there is brand after brand and variety after variety.  It can be confusing to decide which one to pick.  However, a few helpful tips can send you in the right direction.  In short, a trip to the ingredients list is worth […]

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Feces, blood and Oh My!

This isn’t the news you want to hear from you pet’s food company.  This February, the United States Food and Drug Administration (FDA) issued a warning to a major dog chew manufacturer that it had 15 days to rectify a horrible situation at their factory (or explain why they need more time).  According to the […]

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Is your dog drinking or urinating excessively?

We all worry about our dogs when they’re not well, and something we hopefully won’t see is excessive thirst or urination (polyuria/polydispia or PU/PD).  According to experts, there are at least 25 reasons for this occurring.  We’d like to list some here and then discuss how you might prevent some of this in the first […]

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Bust the Dog Food Myths

When it comes to the world of dog food, there are experts, influencers and opinionated friends and family to be found all around.  They tell you to buy this and not that, and it seems like the smallest mistake might cause doom for our pet kids.  However, there’s a lot of false information out there.  […]

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What’s the deal with puppy food?

When you’ve got a new puppy, it just makes sense to feed them puppy food. However, going out and purchasing puppy food is a bit more complicated. Do you buy food that says “puppy” on the bag? Do you go for a food that is appropriate for “all life stages”? It’s just confusing. Luckily, the […]

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Pandemic Welcomes New Pet Parents

According to the American Pet Products Association (APPA), about 70% of American households now have a pet of some kind.  Additionally, a good number of these households are welcoming pets for the first time or are returning to having pets after an absence.  At PURELUXE, we see this as great news not only from a […]

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Has Safety at your Pet Food’s Factory been Compromised?

We’ve heard disturbing news that US federal regulators have ordered a major pet food manufacturer to halt the sale of its products after officials noted “grossly insanitary conditions” at its factory and pet food contaminated with bacteria such as salmonella.  Sadly, this kind of news is becoming more common along with recalls. Why is this […]

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Top 10 Reasons for Dog Vet Visits

According to a recent review of pet insurance claims, the most common reasons for dog visits to the vet were everyday common conditions.  As such, it doesn’t seem that possible life ending emergencies such as cancer or orthopedic disease represent the majority of health problems that dogs face. Here are the top 10 reasons for […]

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What’s the best pet for your mental health?

A recent article featuring the New York psychiatrist and TikToker Dr. Judith Joseph touches on one of the things we love most about our pets – how they help us with our mental health.  It’s true that we always need a companion at our side.  However, did you know that she believes that certain pets […]

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Shark in your Cat’s Food?  Where does your pet’s food come from?

Last week, we brought you the story of an ingredient in pet food that can be dangerous when consumed in too high of a quantity.  This week, we talk about another ingredient that might not be dangerous to our pets but does represent a danger to wildlife and the environment.  We’re talking about shark meat. […]

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Excessive Copper?  What’s Really in your Pet’s Food.

As pet parents, we might never think about copper being in our pet’s food, but, if you look at the list of ingredients in your pet’s food, you’ll likely find it.  At PURELUXE, we include trace amounts of copper in every dog and cat formula as it helps our pets make red blood cells and […]

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Cats are on the rise

It’s been a sad fact in the past that cats weren’t often treated as well as their dog counterparts.  Food expenditure per cat was often lower than that per dog, and us humans even saw cats as vermin from time to time.  Luckily, that’s beginning to change. All of us cat parents (and most dog […]

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Modern Food for Pampered Pets

We’ve all seen the commercial.  A wolf is running thru a snow covered wood, and the narrator comes on and says that your dog has the heart of a wolf.  However, as beautiful and romantic a scene as it is, our dogs today live in a much different environment and have much different needs than […]

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Weakness in the Hind Legs?

When a dog is weak, it’s often first noticed in their hind limbs regardless of the cause.  You might notice that it takes them some time to get up, might slide around or be reluctant to participate in exercise.  As a pet parent, we all wonder what we should do. As a rule, if the […]

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Gut and Digestive Health Tops Pet Parent’s Concerns

A recent analysis by a commerce intelligence platform is finding out the worries and concerns that many pet patents have when it comes to their pet’s food, and one of their top concerns is digestive health. At PURELUXE, all of our formulas are built for the health and well-being of your dog and cat with […]

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Clone Your Dog?

A miner from Canada, Shaun, found a puppy by the name of Sydney about 13 years ago.  Quickly, Shaun found out that Sydney was great at locating a ball underground and then figured that she could be trained to locate sulfide scents as well.  From there, Sydney became a prospector. Over the years, Sydney became […]

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What is Transparent Pet Food?  Why does PURELUXE Offer It?

At PURELUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples. First of all, our manufacturer […]

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Do you have your dog’s lymph circulation in mind?

All of us appreciate our circulatory system that allows blood to flow through the bodies of us and our dogs but do you think about the lymphatic system much?  The lymphatic system is full of a fluid called lymph that goes thru many parts of our bodies and cleans out the bad.  Some describe it […]

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New Year Trick to Get Dog in Shape?

It’s a new year, and you might have goals for you and your pup to get into shape.  One trick that many athletics have used over the years is attaching kinesiology tape to various parts of their bodies which move with the skin and increase blood and lymph flow.  Overall, it increases circulation and improves […]

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The Fat Gap

It’s not just us humans that are gaining weight during the pandemic.  According to a recent survey, 33% of pet parents reported weight gains in their pets during the pandemic.  More troubling, only 12% of pet parents were concerned about their pet’s weight during a vet visit, and 69% of pet parents acted surprised or […]

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Happy 2022!  Time for Fireworks Tips for Pets

It’s that time of year when we reflect on what’s happened in the last year and welcome the new year.  Often times, this means gatherings, parties and, of course, fireworks.  However, as beautiful as fireworks are, they can pose difficulties for pets. One immediate step to take if you’ll be setting off your own fireworks […]

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New Puppy?  Here are a few tips.

It’s an exciting time when a new puppy joins the family.  They bring so much joy but also a few challenges with them. Firstly, how do we house train them?  Truthfully, you need to start from the moment they come home.  Bring the puppy to the exact spot where you want them to relieve themselves […]

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Mold, feathers and drugs?

You all hear the horror stories. A dog or cat tries a new bag of food, and they can’t breathe 15 minutes later. A trip to the vet can sometimes save them, but, in other instances, it’s too late. What causes this? Often times, contaminants in your pet’s food can be to blame. In fact, […]

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Are you shopping online for pet food yet?

We all love the convenience of ordering something online and having it delivered to our door a few days later but are you one of the millions of pet parents that orders their pet’s food too?  According to an industry report, 55% of all pet food sales in the US will be online by 2025.  […]

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It’s Time to Adopt a Senior Pet!

Did you that the ASPCA and Petfinder.com founded November as “Adopt a Senior Pet” month?  It makes sense that we need to raise awareness about how wonderful a senior pet can be in your family’s home.  In fact, many senior pets aren’t that old at all.  They’re normally defined as just being 5 years of […]

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Is Your Dog Throwing Up Yellow Bile?

It’s never fun to watch your dog throwing up.  Not only is it painful for the dog but it’s also a smelly mess.  One particular kind of vomit is from empty-stomach bile vomiting which literally occurs when your dog’s stomach is empty.  However, why would dog throw up when their stomach is empty? It turns […]

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Can certain Pet Foods be more likely to cause cancer?

With all of the claims of one pet food being healthier than another, it’s important to take a look at the research from time to time to separate fact from fiction.  In that spirit, researchers from the Medical University of South Carolina in the US have taken look at advanced glycation end products (AGEs) that […]

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Rise Up and Shop Small

All across the world, the ongoing pandemic and supply shortages make it difficult to find certain pet foods and other treats for our dogs and cats.  This has led pet parents to revaluate their pet’s food and often switch to other formulas or brands to cope.  However, in spite of the difficulty this causes, a […]

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Myth Busting Pet Foods

When it comes to pet foods, there are all sorts of experts and want-to-be experts that are ready to share their opinion on what’s the best food or what you MUST avoid and what you MUST buy.  However, many of these opinions are based on false assumptions.  Being a transparent company, we at PURELUXE thought […]

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Why is Premium Dog Food Usage Up?

At a recent pet food forum, data was released stating that the use of premium dog food has increased dramatically over the past decade.  In fact, certain premium dog food brands have seen a more than 100% increase in their market share over the period when compared to budget brands.  Why is this? At PURELUXE, […]

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Why is Quality Control Important?

The latest news out of the pet food world brings us another recall and one that you might not think would be a big deal.  A major pet food brand has detected higher than expected levels of vitamin D in their wet dog food which could lead to health problems such as kidney issues. We […]

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Many Americans are spending more on their pet’s food.

According to a recent report, 6% of Americans are spending more on their pet’s food than they do on themselves.  Furthermore, 11% of Americans spend the same amount on their pet’s food as they do on human food.  It all seems to be a trend of increased spending on pets that’s occurred during the pandemic.  […]

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Is Your Dog Scooting?

Have you ever noticed your dog dragging their rear on the ground or trying to wipe it off on the grass?  If so, your dog likely is trying to relive the pressure and discomfort of overly full anal glands.  Basically, they can’t get everything they need to get out in a bowel movement. In these […]

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Dog Getting Older?  What You Need to Know.

Just like us humans, dogs can experience more health challenges as they age.  One of the issues that they can experience is dysbiosis where the balance of microbes in the gut can get out of balance and cause inflammation and digestive problems.  As such, diet becomes even more important in old age as these microbes […]

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Pet Parents Want Fruits and Vegetables!

Pet food industry observers have noticed a trend from 2020 that seems to be continuing into this year.  Pet parents are increasingly concerned about having a healthy diet (such as fruits a vegetables) for themselves, and this is being passed onto their pets.  One clear example of this is the prevalence of pumpkin and squash […]

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Dealing with Pancreatitis in Dogs

We all want the best health outcomes for our pets so any talk of disease can send a chill down our spines.  In the case on the pancreas, which helps with digestion, it can become inflamed leading to pancreatitis.  You might first notice the condition if your dog begins to vomit, has a loss of […]

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How to Solve Obesity in Dogs

With all of the love that we give our dogs, we can often overfeed them which can lead to our best friends becoming overweight or obese.  In fact, studies have shown that many pet parents decide how much to feed their dogs by just guessing the weight of their dog.  Additionally, dogs can often convince […]

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Are More Pet Food Shortages on the Horizon?

With so many pets being adopted during the COVID-19 pandemic (over 12 million in fact), there’s an ever increasing demand for pet food and treats.  This, combined with shortages and cost increases of pet food ingredients, has caused many popular foods and treats to disappear from shelves for extended periods.  In fact, the cost of […]

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Raw Pet Food Alert!

There’s bad news for raw pet food after 12 dogs have died and 45 have been sickened from severe liver disease in Australia.  After ruling out infections, canine leptospirosis, ehrlichiosus and aflatoxins, the source has been found to be tainted fresh and frozen meat from a specific source. At PURELUXE, we know how important a […]

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A further look at dog allergies

A few months back, we took a look at how your dog’s diet can effect allergies and how important a healthy diet is.  We also told you about how PURELUXE eliminates fillers and certain protein sources that are known to cause allergies in some dogs.  This week, we’d like to take a deeper dive. Allergies […]

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Never Just a Cat

After the recent news of a condominium collapse near Miami, Florida USA, many have mourned the loss of life and have many questions as to why the tragedy occurred.  However, even as the likelihood of survivors dwindled, a sole dusty cat was found walking around the rubble.  It turns out that Binx the cat had […]

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At PURELUXE, we’re not about the gimmicks.

We’re always on the lookout for interesting articles about the pet food industry or pets in general.  Recently, we came across an innovative pet food company that is using scented billboards of a sort to attract the attention of dogs.  Basically, these are scented signs placed down low in retail stores that dogs will sniff […]

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Traveling with your Dog this Summer? Make it fun!

With so many of us hitting the road this summer, it’s important to think about your dog and if they’ll be travelling with you.  The truth is that you can travel with your dog with ease with a few helpful preparations. First, it’s important to make sure that your dog is fully up to date […]

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Don’t Forget your Furry Family Members as you Head Back to Work

In many parts of the word, the COVID-19 pandemic is winding down which means that many workers will be heading back to the office after a long period working from home.  Also, it means that many pets will be left home alone for the first time in their lives. During the pandemic, adoption rates for […]

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Do you want more that what’s on the label?

A recent study by Kerry indicated that as many as 90% of pet parents read the labels on their pet’s food before they make a purchase. At PURELUXE, we know how important a good label is beyond just fulfilling a legal requirement. We’re proud to show you that fresh meat is our number one ingredient […]

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Not all Pet Food Factories are Created Equal

Did you know that not every factory who makes pet food can ship outside of the USA? Furthermore, the USA is known to make the best pet food in the world but there is more to it than just reputation.  The factory must comply with each country’s rules and regulations for import.  Each country has […]

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It’s Real Turkey Here with Some Surprising Benefits

At PURELUXE Pet Food, we believe in having transparent and holistic foods along with choice for your pet’s individual needs.  That’s why offer turkey formulas for both dogs and cats in addition to our chicken, lamb and salmon formulas.   Why turkey?  It’s not just marketing.  Turkey offers good amounts of amino acids, calcium, potassium, […]

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Dog vs Cat

You look into their furry faces as they stare back at you.  Their cuteness overcomes you, and then they tip over a glass onto the floor.  They’ve broken the glass, but you still love your cat with the same love as you did before.  Then, suddenly, your dog jumps into your lap and licks your […]

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A Step too Far – The Reality of Grain Free Pet Food and DCM

In 2018 and 2019, the Food and Drug Administration released a report outlining that 150 dogs that had developed canine dilated cardiomyopathy (DCM), which is a heart condition, by which the 150 dogs were not typically a breed that gets this disease.  In this report, it was interpreted that these dogs’ conditions could be related […]

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Should you feed your pet a raw diet?

As you research pet foods, there are often a lot of miracle claims out there stating that this food or that formula can change your pet’s life.  There are also claims that commercial pet foods are unsafe and that you can only trust what you cook your pet in your own kitchen.  This brings up […]

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Lamb from the Down Under you say?

At PURELUXE, we strive to have the best ingredients from all over the world, and that extends to the lamb that’s included in our formulas.  That’s why we went to the best sources in both Australia and New Zealand to make sure that we have the best deboned lamb and lamb meal available that’s also […]

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Your Dog and Allergies.  How much does your dog’s food play a role?

It’s always a sad scene.  Your dog is sneezing and they’re constantly scratching an itch.  You know they’re uncomfortable but how do you help them? Although allergies in dogs is something complicated, and often needs to be addressed with a veterinarian, you can make good progress by providing your dog with the best food possible.  […]

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Should my pet’s food be “Human Grade”?

There are a lot of buzz words out there in pet food marketing, and one of the more recent ones is the term “human grade”. But what makes pet food “human grade”? Is it even possible for pet food to be “human grade”? Is it just a buzz word? The Association of American Feed Control […]

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The Ins and Outs of Chicken

PURELUXE prides itself in using some of the best ingredients available and this extends to our chicken.  We use fresh deboned chicken as well as chicken meal right here from the USA and not from anywhere else.  On top of that, our rigorous testing process, which you can see in our transparency reports, gives us […]

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What’s Taurine doing in PURELUXE Pet Food Formulas?

With all of the recent news about pet food and heart disease (or dilated cardiomyopathy (DCM), there’s reason for pet parents to be concerned. We all want our furry family members to have the best possible heath outcomes. That’s why PURELUXE is committed to providing the best ingredients that truly make a difference in your […]

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Salmonella Alert! The 2nd Big Pet Food Recall of 2021

For the second time this year, another major pet food company has issued a recall but this time for salmonella. That being said, it’s not for PURELUXE. According to the manufacturer of said pet food: “Pets with salmonella infections may be lethargic and have diarrhea or bloody diarrhea, fever, and vomiting. Some pets will have […]

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Why does PURELUXE Pet Food use Chicory Root from Belgium?

To answer this question, we need a little information on what chicory root really provides. “Consumption of FOS [Fructo-Oligio-Saccharide] from Chicory roots serves as a Prebiotics to support antipathogenic microbes in the large intestine. FOS acts by inhibiting pathogens and aiding in firm stool formation which helps overall gastrointestinal tract health.” – PURELUXE Website Ingredient […]

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Safety First March 2021

Well, it’s happened again. There’s another major pet food recall for 2021 but this time it’s for salmonella and listeria contamination in a top frozen raw dog food. Why is this a concern? Well, both of these contaminates can cause diarrhea, vomiting, fever and abdominal pain, and, even if you don’t see those symptoms, your […]

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How to Keep Your Dog Healthy at Home

With quarantine still upon us, we might not get out as much as we’d like with our dogs. With this, how do we keep our dogs entertained and engaged in their lives? After reading a recent article in an industry publication, we at PURELUXE thought we’d share some ideas. Did you know that there are […]

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Are all ingredients created Equally?  Let’s look at Salmon.

When it comes to dog and cat foods, you see all sorts of mentions of real meat or fish, but what does “real” mean and where does it come from? Is it the best source?  “Real” is a marketing term used to try and differentiate brands.  In the end, it’s all “real” meat or fish.  […]

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How to Read a Pet Food Label

If you think about human foods, the nutrition facts listed on a package can be confusing enough. How do we know if it’s healthy or what those ingredients really mean? When it comes to pet food labels, it can become even more confusing as most of us are more clueless about pet food labels than […]

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Real Meat is our #1 Ingredient

If you take a look at the dog and cat food market, you’ll note that meat is not the number one ingredient in many top foods.  Lesser quality foods often have corn or chicken or beef meal as their number one ingredient.  In fact, chicken and beef meal are statistically proven to be top allergens […]

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These Professionals Can’t Be Wrong

So you might be saying to yourself: “I’ve been seeing promotions for PURELUXE but how do I know if it’s really the right food for my dog or cat?” We’ve got you. That’s why we make sure that our food formulas are placed in front of industry experts so they can tell you about PURELUXE’s […]

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luxurious-results
Luxurious Results

When we talk about Luxurious Results, what do we mean?  At PURELUXE, we know that seeing your pet healthy is important.  That’s why we make sure all of our formulas contain ingredients that improve the health of your pet’s eyes, skin, nails, coat and stool so that you and your furry family member feel the […]

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Aflatoxin Strikes Again

It’s a scary thought. You buy your pet’s food only to find out later that it’s been recalled for having elevated levels of a deadly toxin. Sadly, this fear has become a reality for some. Just last month, another pet food company has been forced to recall a number of food varieties after 28 dogs […]

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Coconut Oil in PureLUXE Pet Food Formulas

If you’ve been reading these blogs over the past several weeks, you’ve no doubt come to expect that our ingredients continue to support the Elite Nutrition Promise that PureLUXE offers.  Coconut oil is another ingredient to add to the mix. Every PureLUXE formula contains some but it isn’t just any coconut oil.  Our variety contains […]

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Top 3 Reasons to Buy PureLUXE for your Pet

You probably see a lot of pet food companies out there. Why should you choose PureLUXE over someone else? Here are 3 reasons why: 1. All PureLUXE formulas are designed to be eaten by pets with general food sensitivities. We use low glycemic, gluten-free ingredients sourced without GMOs. In our dog formulas, we avoid the […]

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How do Pumpkin Seeds Help my Dog?

You may have heard that pumpkin seeds help your dog’s digestive issues but there are so many more benefits to pumpkin seeds than that.  For that reason, PureLUXE includes pumpkin seeds in every formula we sell. To start with, it’s all about the vitamins.  Pumpkin seeds contain good amounts of fiber, zinc, vitamin E, vitamin […]

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What is Transparency?

At PureLUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples. First of all, our manufacturer […]

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Why there’s Yucca in our Formulas.

In our pursuit to bring you the best ingredients from all of the world, while still making our formulas in the USA, we went south of the border to the Mexican desert in search of Yucca Schidigera extract.  Why Yucca?  Well, it supports anti-inflammatory processes in your pet’s connective tissues and even reduces indoor odors […]

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Happy Thanksgiving!

Happy Thanksgiving from all of us at PureLUXE. We know that this year has been tough for many, and we want to thank all of you all not only for your support of PureLUXE but also for supporting your family and friends, including your furry family members, during these times.  We’re sure that all the […]

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Turmeric – It’s so much more than a spice.

Did you know that all PureLUXE Pet Food formulas contain turmeric?  It’s all part of our Elite Nutrition combination of ingredients from all over the world.  That being said, what does turmeric really do for your furry family member? To start with, it has anti-inflammatory as well as anti-bacterial and anti-viral properties.  With this, your […]

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Cranberries – They’re for more than just the holiday season!

You might have heard the cranberries can benefit us humans but did you know that they can help your dog too? Cranberries in dogs have strong antioxidants that fight free radicals in the body and help prevent infections. This contributes to a healthy urinary tract which is not something you want to have a problem […]

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COVID-19 and Pets

With COVID-19 still with us, we not only worry about our health but also how we’re going to get everyday essentials.  This extends to how we’ll get our pet’s food as well.  We ask ourselves: will my pet’s food be available when I go to the store or shop online?  Am I getting a good […]

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Omega 3 – Why is it Important for your Dog?

We all hear big buzz words about nutrition supplements not only for us humans but also for our furry family members.  Are these words just meaningless advertising or do represent something more?  When it comes to omega-3 fatty acids, it’s very much the latter. At PureLUXE, we include omega-3 fatty acids in all of our […]

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The City Pet

We’ve all seen the commercial.  The wolf is running in the wilderness, and there’s someone with a serious voice saying how your dog is really a wolf at heart.  The truth is that our dogs are not wolves, but instead fun loved, house dwelling modern pets.  They’re not out there hunting fresh game every day […]

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Pets and Politics – Does Your Pet Care Who Wins the Election?

Have you found yourself binge watching political shows on TV with your beloved fur buddy curled up next to you?  Did you ever think: Does Luna like a particular candidate for the way they look or the tone of their voice?  Maybe you’re like Pavlov, and you have the power to sway Luna to like […]

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Deadly Toxin Found in Certain Pet Foods Containing Grains

It’s a scary thought.  You buy your pet food only to find out later that it’s been recalled for having elevated levels of a deadly toxin.  However, this fear has become a reality for some. Earlier this month, three types of dog food sold at a national retailer were recalled for having elevated levels of […]

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Probiotics – Why They’re Important for Pet Digestive Health

The food ingredient company Kerry recently released an article stating that digestive health demands for pets are growing and that probiotics play an important role in your pet’s digestive health.  In fact, probiotics are something that we humans are familiar with on a day to day basis.  Many of us take daily supplements containing them.  […]

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Make the best of lockdown with your pet.

Bored, depressed, or on edge at home during lockdown? Don’t forget your furry family members and how you both can make the best of your time at home. Four things to do with your pet while on lockdown.

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