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Archives: FAQ

What if my dog doesn’t like the taste?

Although we are confident our food is very palatable we understand there are some extremely selective pets. We provide a Satisfaction Guarantee that includes ‘taste preference’. However, if you have a picky pet please ask for a sample to see if your pet will enjoy it prior to committing to a purchase.

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Who created the recipes?

PureLUXE utilizes a top pet food nutritionist in conjunction with specialists in animal digestion, preservation, and taste.  You will find that your pet will love the taste and you will appreciate the reduced stool volume & odor.


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Why do you use Turkey and not Chicken in your dog formulas?

Statistics show that dogs with allergies to meat are most commonly allergic to beef and chicken protein (not the ‘fat’). We wanted our customers to have one less thing to worry about so we simply did not include Chicken protein in any of our dog formulas, nor did we include beef.  If your pet is […]

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What are your main proteins?

In our dog food line we have predominantly Turkey & Salmon, but we also have Lamb, and Salmon with Turkey as well. In our cat food line we have Turkey & Salmon as well as Salmon and Chicken.

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What is your source of carbohydrates?

We use split peas, chick peas and lentils as our main source of carbohydrates, which are ground finely into microscopic powders so when mixed with the fresh meats and other ingredients that produces an easily digestible kibble that your pet will enjoy.

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What makes the food holistic?

“Holistic” is a modern, natural approach to being healthy which considers the dog/cat as a whole.  Nutrition is probably the biggest part of being holistic.  The core of holistic nutrition is the food that your pet consumes which provides the overall health and wellbeing that you see.  Foods like fresh meats, vegetables, micro-nutrients that aide […]

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Where is it made?

Our pet food is being transitioned from Barrett Pet Food Innovations out of Brainerd, MN to Southern Tier Pet Nutrition out of Norwich, NY. This process will occur in the 2023 calendar year. Both factories have specific Global Export Certifications that are rigorous in nature and far exceed those required locally in the USA. They […]

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Where do the ingredients come from?

On our website go to the Ingredients listing where you can click “Detailed Ingredients List” and see a complete list of countries of origin for all ingredients in PureLUXE pet food.

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Is your food hypoallergenic?

All PureLUXE formulas are designed to be eaten by pets with general food sensitivities.  We do not use chicken protein in any of our dog formulas.  Our Lamb ALS formula is designed as a single protein source diet and is for the dog who has serious food allergies.  However, please be sure to read our […]

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