WE PROVIDE YOU WHAT OTHER COMPANIES WILL NOT — COMPLETE TRANSPARENCY
At PURELUXE we believe in setting the bar high for the entire industry by providing full transparency and key nutritional information relevant to your pet’s health. These points are often neglected by other pet food brands, leaving consumers without the vital information they deserve.
WHAT ARE WE TRANSPARENT ABOUT?
Proof of Nutrition: The Association of American Feed Control Officials (AAFCO) stipulates what should be printed on pet food labels. At PureLUXE, we guarantee full regulatory compliance. CJ Foods Inc., our manufacturer, reviews all PureLUXE package labels and verifies they match the formulas that are produced. Proof of Nutrition is the manufacturer’s confirmation that PureLUXE uses fresh meat as the #1 ingredient, natural preservatives throughout the process, superfoods, and key micro-nutrient to make an Elite formula.
Cook Percentage: Cook percentage is an indicator of how well the food can be digested by dogs and cats. If starch sources (i.e. legumes, vegetables or grains) are not cooked at levels at 80% or higher, your pet can have serious digestive issues such as vomiting or diarrhea. Every PureLUXE recipe is tested to see how well the starches were cooked, and averages between 92-99% cook percentage. This ensures your pet is receiving the best nutrition possible!
Proof of Natural Preservation: Anything manufactured must have a preservative to have a stable shelf life. PURELUXE uses Kemin’s natural preservative Naturox to support a stable shelf life of 18–20 months. We don’t use artificial/chemical preservatives such as BHA, BHT, EQ and TBHQ. As a result, preservatives will appear LESS THAN the minimum limit of detection on this report.
Actual Batch Lab Results: At PURELUXE we always exceed the AAFCO (American Association of Feed Control Officials) requirements in our batch lab results, particularly working to ensure our ash (nutritional waste) content is less than 7%, and the pH levels are higher to promote healthy kidney function.
Heavy Metal Testing: It would be great if we lived in a world without harsh chemicals or heavy metals, however, they exist in our entire food chain as a result of environmental toxicity and pollutants. The PURELUXE ingredient and supplier selection process ensures that any of these elements fall well below the tolerable levels acceptable by the FDA (Federal Drug Administration).
Taurine Testing: Taurine is an amino acid found in meats and is essential to the heart health of dogs and cats. The FDA has documented that a taurine deficiency can potentially lead to canine dilated cardiomyopathy (DCM). AAFCO recommends that pet diets contain at least 500ppm of Taurine. At PURELUXE our food contains over 1,000ppm of taurine (twice the recommended level).
WHERE CAN CONSUMERS FIND THESE TRANSPARENCY REPORTS?
Consumers can type their unique product code into the Clear Transparency box at the bottom of every page on the PURELUXE website to see the full analytical data of the specific batch they are giving their pet.
Top 3 Reasons to Buy PureLuxe for your Pet
All PureLUXE formulas are designed to be eaten by pets with general food sensitivities. We use low glycemic, gluten-free ingredients sourced without GMOs. In our dog formulas, we avoid the use of chicken and beef meal (protein) as statistics show that dogs are the most commonly allergic to those two protein sources.
We facilitated the use of limited ingredient nutrition recipes focused on boosting pet health. For instance, we use turkey which has high levels of tyrosine and tryptophan – amino acids that aid in stress reduction. We strive to strengthen pet immune systems through the incorporation of high levels of probiotics and prebiotics, along with holistic blends of micronutrients (i.e. cranberries, coconut oil, kelp, yucca, L-Carnitine, taurine, turmeric, omega-3 fatty acids, EPA and DHA) – all carefully selected to positively support your pet.
PureLUXE’s perfect transparency process ensures consumers have access to specific information for each formula we create. This helps consumers know that our food typically exceeds AAFCO and FDA standards.