Welcome Email friends

Are you ready for 2021?

We certainly are!  That’s why we’re pleased to announce our New Year’s Sale at our partner City Pet Food.  Pickup the PureLUXE formulas that your dog or cat needs today.  We also offer high end accessories such as leashes and harnesses which are eligible for the sale.

Use code NEWYEAR50 for 50% off one item.  Only thru Jan 8th.

Why Pureluxe?

Our mission

At PureLUXE, we make natural pet food using ingredients from all over the world. Our high-quality pet food includes a special blend of micro-nutrients specifically formulated to give your pet sustainable energy, immune support, healthy skin and a beautiful coat. We believe in setting a high transparency standard for the entire industry by giving consumers access to key nutritional information relevant to their pet’s health. This information is simplified and provided to you through our online transparency reports.

Pure nutrition

No Fillers

No Sugars

No By-Products

No Chemicals

All Naturally Preserved Raw Ingredients



Low-Glycemic and Gluten-Free

Omega 3 Fatty Acids


Our Grade A ingredients are the benchmark quality of our pet food.

real transparency

PureLUXE’s mission is to open consumers’ eyes to the importance of clean, trustworthy ingredients. We are proud to provide specific reports and education clarifying the meaning of “nutrition with value”. Plug in the production code found on your bag of food to the space provided on our home page and you will unlock a report about the product you are feeding your dog or cat. This is a great way to feel secure that what you see on the bag is true, with no exceptions.

Luxurious Results

Our food provides ‘Luxe’ results: visible health of your pet’s eyes, skin, nails, coat/fur, and stool. Watch your pet transform into a happier, healthier version of himself when fed a PureLUXE formula. The luxurious results will be visible on a daily basis.

purchase our formulas today