WHAT YOU SHOULD KNOW ABOUT OUR FORMULAS

PureLUXE is designed to be fed to indoor pets with food sensitivities in mind. We all love our pets and feeding them a quality food is the most basic and important thing we can do as a pet owner. We avoid the use of Chinese ingredients, corn, wheat, soy, by-products, fillers or sugars, choosing instead to use low glycemic – gluten-free ingredients, all sourced without GMO’s.

You will find that the first ingredient in our PureLUXE formulas is fresh meat such as turkey and chicken. Turkey which has high levels of tyrosine and tryptophan – amino acids that aide in stress reduction. We also use salmon which supports higher DHA, EPA and omega-3 fatty acid levels. All our cat formulas have an industry leading minimum of 1% omega-3 fatty acids and 80 million CFU/lb of active probiotics. These ingredients actively act as an anti-inflammatory and supports the health of the skin, coat, joint, kidneys, heart, and immune system.

Our cat formulas include a proprietary blend of micro-nutrients that include coconut oil, cranberries, taurine, l-carnitine, prebiotics and kelp – each that assist in the digestive health of your pet. Did you know? Taurine is an amino acid found in meats and is essential to the heart health of cats. AAFCO recommends that feline diets contain at least 500ppm of taurine, a level that we strive to exceed to ensure your feline friend is in optimal health!