• For Indoor Puppies, Highly Active & Show Dogs

    Natural Nutrition for All Life Stages with added vitamins & essential minerals

  • 100% GRAIN FREE

    Absolutely NO corn, soy, wheat, dairy, fillers, by-products, artificial colors or preservatives

  • Gluten-Free Ingredients

  • Made in USA


    Same great taste

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Our Elite Healthy Activity Dog formula is for Puppies, Highly Active Dogs and Show Dogs who need just the proper mix of higher protein and specially blended fats to meet their high-level nutritional needs.

Available in 400g, 4lb and 22lb. bags


What’s In

# 1 Ingredient is Fresh Protein Rich Turkey, Naturally Occurring Glucosamine & Chondroitin, 1.3% Omega 3 Fatty acids + EPA/DHA, Active Probiotics + Prebiotics, and Ethics.

What’s Out

No By-Products, No Gluten, No Grains, No Potato


deboned turkey, turkey meal, dried chickpeas, dried lentils, dried peas, chicken fat (preserved with mixed tocopherols), flaxseed, natural flavor, salmon meal, tomato pomace, coconut oil, dried kelp, salt, dried chicory root, dicalcium phosphoate, vitamins (vitamin E supplement, niacin supplement, D-calcium pantothenate, vitamin A acetate, thiamine mononitrate, pyridoxine hydrochloride, riboflavin supplement, vitamin D3 supplement, biotin, vitamin B12 supplement, folic acid), pumpkin seeds, yucca schidigera extract, dried cranberry, choline chloride, potassium chloride, minerals (ferrous sulfate, zinc oxide, calcium carbonate, manganous oxide, copper sulfate, iron amino acid chelate, manganese amino acid chelate, zinc amino acid chelate, copper amino acid chelate, sodium selenite, cobalt carbonate, ethylenediamine dihydriodide), mixed tocopherols, taurine (for heart health), l-carnitine, turmeric, Dried Bacillus Coagulans Fermentation Product (probiotic), rosemary extract.

Ingredient Origins & Purpose

Guaranteed Analysis
  • Crude Protein (min) 31.0%
  • Crude Fat (min) 19.0%
  • Crude Fiber (max) 4.0%
  • Moisture (max) 10.0%
  • Ash (max) 8.0%
  • EPA (min) 0.04%
  • DHA (min) 0.06%
  • Calcium (min) 1.3%
  • Phosphorus (min) 1.0%
  • Magnesium (min) 0.12%
  • Vitamin E (min) 80 IU/kg
  • *Omega-6 Fatty Acids (min) 2.5%
  • *Omega-3 Fatty Acids (min) 1.0%
  • *Taurine (min) 1,000 mg/kg
  • *Glucosamine (min) 700 mg/kg
  • *Chondroitin (min) 600 mg/kg
  • *Total Bacillus Coagulans Fermentation Product (min)* 100 million CFU/lb

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
*Contains a source of live, naturally occurring microorganisms.

**Updated Figures based on extensive testing over one year.  We will be applying changes to the packaging as we go through the inventory.

PureLUXE Healthy Activity Dog Food is formulated to meet the nutrient levels established by the AAFCO Dog Food Nutrient Profiles for all life stages.

Calorie Content ME (calculated)
– 3840 kcal/kg (460 kcal/cup)
1 cup = approximately 4oz of food.

Feeding Guidelines

Transition to Pureluxe over a period of one week. Always provide fresh water.  Protect from moisture.  Store in a cool, dry place in closed bag or container.  Each dog is different, so optimal feeding amounts vary with age, size, activity level, breed or environment. Continue 7-12 mo. guideline for Small Breeds until 18 months of age.  Pregnant/Nursing Mothers may eat 2-3 times the recommended daily amount by age.

Amount in cups per day by Age

Weight 1-3 mo 3-5 mo 5-7 mo 7-12 mo
0-5 lbs 1/2 – 1 1/2 – 3/4 1/4 – 1/2 1/4 – 1.2
6-10lbs 1 – 1 1/2 3/4 – 1 3/4 -1 1/2 – 3/4
11-20lbs 1 1/2 – 2 1/2 1 – 1 3/4 1 – 1 1/2 3/4 – 1 1/2
21-40lbs 2 1/2 – 4 1/2 1 3/4 – 3 1 3/4 – 2 1/4 1 1/2 – 2 1/4
41 – 50lbs 4 1/2 – 6 3 – 4 2 3/4 – 3 1/2 2 1/4 – 3 1/4

Divide total recommended feeding amount per day into number of times you feed your dog. If feeding with wet food, reduce dry amount fed by 1/8cup for every 2 Tbsp. of wet food.  If loose stools occur, first try to reduce quantity fed to dog and/or avoid feeding other foods until stool becomes firm.

My dog Bo is 5 months old and I switched him to your food.  Man he loves it.  Bo knows food


I breed and show dogs in S. Korea.  I have a Doberman.  She is local champion.  Thank you.


I have very active Golden Doodle who loves this food.  Thanks.

  • Protein Rich Turkey

    Supports Bone & Muscle Growth

  • Honest Ingredients

    Ethically Sourced Nutrition

  • Glucosamine & Chondroitin

    Helps Support Joint Health

  • Prebiotics + Active Probiotics

    Maintains Digestive Health

  • Omega 3 with EPA & DHA

    Supports Brain Development

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