PureLUXE is designed to be fed to indoor pets with food sensitivities in mind. We all love our pets and feeding them a quality food is the most basic and important thing we can do as a pet owner. We avoid the use of Chinese ingredients, corn, wheat, soy, by-products, fillers or sugars, choosing instead to use low glycemic – gluten-free ingredients, sourced without GMO’s.

You will find that the first ingredient in our PureLUXE line of dog food is fresh meat: turkey, lamb or salmon. We avoid the use of chicken and beef meal as statistics show that dogs are the most commonly allergic to those two sources of protein. All of our formulas have an industry leading minimum of 1% omega-3 fatty acids and 100 million CFU/lb of active probiotics. These ingredients actively act as an anti-inflammatory and supports the health of the skin, coat, joint, kidneys, heart, and immune system.

Within each bag there is a proprietary blend of micro-nutrients that include coconut oil, cranberries, taurine, l-carnitine, prebiotics and kelp – each that assist in the digestive health of your pet. For instance, we work to ensure the pH levels within our recipes are higher that industry standards to promote the healthy kidney function within your dog!