PURELUXE's mission is to open consumers’ eyes to the importance of clean, trustworthy ingredients. We are proud to provide specific reports and education clarifying the meaning of “nutrition with value”. Plug in the production code found on your bag of food to the space provided on our home page and you will unlock a report about the product you are feeding your dog or cat. This is a great way to feel secure that what you see on the bag is true, with no exceptions.