What is Transparency?

December 9, 2020 | Logan Simmons

At PureLUXE, we give you what other pet food companies will not - complete transparenc

At PureLUXE, we give you what other pet food companies will not – complete transparency.  However, some of you might be asking: What is complete transparency when it comes to pet food?  It’s all about key nutritional information that’s relevant to your pet’s health.  Let us give you some examples.

First of all, our manufacturer in the Heartland of the good old USA reviews all of our labels to ensure that what’s printed on the package is really what’s inside our bags.  They confirm that fresh meat is our #1 ingredient while also confirming that all of our formulas contain natural preservatives, superfoods and key micro-nutrients.  This is our Proof of Nutrition.

Another factor that other companies don’t disclose in their cook percentage.  If starches are not cooked at levels of 80% or higher, your pet can have some serious digestive issues.  Our testing of every batch confirms that our cook percentage well exceeds the 80% standard.

We could go on for a good while and explain our heavy metal testing, taurine testing, and proof of natural preservation.  In fact, if you do want to dive in further, every bag of PureLUXE contains a special code that you can put into a box on pureluxepetfood.com (see graphic) that gives you test results from the actual batch of food that your bag came from.  No one else does this, and that’s just one of the reasons why we’re the superior choice when it comes to your pet’s food.  Come check us out at pureluxepetfood.com.  You’ll also be eligible for a special offer on the top of the page!