What’s Taurine doing in PURELUXE Pet Food Formulas?

April 7, 2021 | Logan Simmons
With all of the recent news about pet food and heart disease (or dilated cardiomyopathy (DCM), there

With all of the recent news about pet food and heart disease (or dilated cardiomyopathy (DCM), there’s reason for pet parents to be concerned. We all want our furry family members to have the best possible heath outcomes. That’s why PURELUXE is committed to providing the best ingredients that truly make a difference in your pet’s diet. One of those ingredients is taurine.

Taurine is an essential amino acid (soured from Japan in our case as well as in our meats) that is strongly associated with heart health and the prevention of heart disease. It also helps with eye and urinary health. An interesting fact about taurine is that it’s contained in meats, but, as we know, too much meat can cause its own set of problems. PURELUXE carefully balances the amount of meat and protein in our formulas so there’s not too much and then adds a taurine supplement to provide just the right amount of taurine. Many pet food brands overload on protein or don’t provide enough protein. This causes the amounts of taurine to be either too high or too low. Doesn’t sound like a balanced diet does it?

At PURELUXE, we treat you and your pets like family. Our careful balance of taurine is just another reason why we’re the most transparent and holistic pet food company in the market.


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