There are a number of reasons why PURELUXE Pet Food wins in taste comparison contests like the one you’ve just seen, and it boils down to a lot more than taste.  Scroll down to learn why and then head back up here for a special offer for new customers.


Use code “WELCOME20” at checkout to get 20% off your first purchase!

Why We Win

SUperior Taste

External Taste Tests show that we have 100% acceptance rate, and we win more than 90% of the time when dogs and cats are presented with multiple food options.  Testing performed by AFB Labs.

ELITE PURE nutrition

▪ Fresh Meat First

▪ No Fillers

No Sugars

No By-Products

No Chemicals

▪ Above 90% Carbohydrate Absorption

All Naturally Preserved Raw Ingredients



Low-Glycemic and Gluten-Free

Omega 3 Fatty Acids


real transparency

PURELUXE’s mission is to open consumers’ eyes to the importance of clean, trustworthy ingredients. We are proud to provide specific reports and education clarifying the meaning of “nutrition with value”. Plug in the production code found on your bag of food to the space provided on our home page, and you will unlock a report about the product you are feeding your dog or cat. This is a great way to feel secure that what you see on the bag is true, with no exceptions.

Luxurious Results

Our food provides ‘Luxe’ results: visible health of your pet’s eyes, skin, nails, coat/fur, and stool. Watch your pet transform into a happier, healthier version of himself when fed a PURELUXE formula. The luxurious results will be visible on a daily basis.

purchase our formulas today